Everything, you feel, is in place for your app launch!
You wrote an awesome and well-optimized app description and have applied other app search optimization (ASO) techniques.
Your app was translated in every possible language.
Your screen captures best reflect the app.
Launch day is here and, unfortunately, nothing happens.
A few downloads. A couple of in-app purchases were made and you collected a few bucks from Chartboost (or others). No reviews. No buzz. Nada.
What happened? Now what?
Yep, we’ve been there. Done that. We’ve expected many of our new apps and game releases to set the world on fire and we’ve suffered a little post-release letdown. It’s going to happen.
Here are some ideas that might help your next app launch return better results.
Create some pre-launch buzz
Start a count-down of sorts on Twitter and other social media channels letting everyone know “our cool app will be launched on Friday!”
Release screen captures (think #screenshotSaturday) every day of your app as you get closer to the launch date.
Consider offering promotional codes prior to launch. Maybe those receiving an advance copy will be kind enough to publish a review of your new app.
Create a contest leading up to your launch date.
Write and distribute a press release
This can be effective if you use it for a big launch (not for every reskin release or app update). In most cases, your local media might be interested in your new app launch.
Some feel press releases don’t create more downloads. However, it depends on the app. Do gamers read press releases? Maybe not. However, if you’re releasing a business app, that might be of interest to business publication readers.
Write a blog
You should be writing at least one blog post a week (no matter what). However, as you get closer to releasing an app, users like to read the story of ideas; app creation; hurdles, etc. Think ahead as you create the app and tell the story along the way. Post a bit.ly link to your blog in Twitter, Facebook, etc.
In everything you do with your app’s pre-launch and launch activities, be a real person talking with real people.
Use your own voice. Start a conversation.
Don’t SPAM Twitter or Facebook with constant app release posts and telling everyone how awesome your app is. They will get ignored. If you talk with your audience along the way, they will be very interested in your new app.