Use These Local SEO Strategies To Earn New Customers and More Sales – Part I

18. September 2015 · Comments Off on Use These Local SEO Strategies To Earn New Customers and More Sales – Part I · Categories: SEO, Training Courses · Tags: , ,

local SEO claim your listingsLocal businesses – including everyone from plumbers; heating and cooling specialists; lawyers; dentists; accountants and restaurants – need local customers in order to survive and grow.

Here are 10 ways local businesses can increase sales; improve website traffic; add new customers and keep the telephone ringing.

  1. Claim and confirm your business listing in review and mapping websites such as Yelp, Manta, CitySearch, Google+ Local, Bing Local and many others. Customers who “live” on their mobile devices constantly use location based review apps, such as Yelp, in order to find local products and services. Make sure your business’ profile is accurate and complete.
  2. Update your website’s content. There’s no need to re-design your website. Instead, you probably need a content refresh with new and expanded information about your company and its products or services. Your website isn’t a brochure. It should also reflect what’s going on with your business; new staff photos and bios; etc. Also, make sure your business hours are correct and always include your full business contact and address information. A map is always appreciated by new customers.
  3. Create and write a blog. We can’t stress this enough. A blog is like a diary or sorts, but it should be all about your business; what’s new in the industry; how you can help new customers; offer ideas; tips (like this blog post!) and much more. If you don’t have time to write a blog, get staff involved or hire an intern or local freelance writers. Try to include pictures with your blog. Blog posts should be around 300 words or more. Strive to publish two or three blog posts per week.
  4. Always be looking for ways to improve your website’s content. A blog is a great way to start this process, but update and improve your other website pages on a regular basis. Typically, the pages we see with the most content update opportunities include the About Us page and the Contact Us page.
  5. Don’t let your website developer slow you down. Content updates, especially simple ones, should be easy for anyone to correct and publish. If your website developer is S-L-O-W to update new content and new pages, then it might be time for a face-to-face chat or begin the process in looking for a new website developer. Recently, we helped a company re-write page content for their entire website. Six weeks later and the website is still missing these fresh content changes. That’s not good for the local business that needs to inform local customers of new products and services. Don’t let your developer hurt your business.

For more information on local SEO, check out our course on Udemy at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

Press Release: SEO Workshop on Ten Effective Ways To Improve Google Rankings

16. September 2015 · Comments Off on Press Release: SEO Workshop on Ten Effective Ways To Improve Google Rankings · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , , , , , , ,

SEO WorkshopMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new SEO workshop course on Udemy.

The course “SEO Workshop: Ten Effective Ways To Improve Google Rankings” features a real life review and critique of five different websites in order to find ways to help them earn higher rankings in Google and other search engines.

“Students will find that as we review our selected websites, they will see some common problems that also exist in their own business’ website,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“In this course, we’ll look at websites for a plumber; a restaurant; a law firm; a brick-and-mortar business, and an e-commerce company,” says Phillips. “In all cases, these companies are ranked No. 11 or worse in Google, but they all have at least three areas that need some minor improvements that will help them move up in Google search engine rankings.”

The “SEO Workshop: Ten Effective Ways To Improve Google Rankings” covers:

  • How to apply quick and easy techniques in order to improve your website’s search engine optimization.
  • Updating and improving on-page SEO elements.
  • Revisiting often-overlooked page and picture tags.
  • How to meet and exceed page content requirements.
  • Optimizing your company’s review website profile.
  • Never missing easy chances for higher rankings in Google and other search engines.
  • Earning more traffic to your company’s website.

This two-hour course includes 19 lectures, quizzes and a course worksheet. As in other Mountain Woods Media courses, students will be able to participate in online question-and-answer discussions with course students and Phillips. Mountain Woods Media, LLC will soon announce “office hours” in which students will be able to connect live via Skype for private one-on-one training and instruction at no additional charge.

“SEO Workshop: Ten Effective Ways To Improve Google Rankings” is currently available for $99 and can be purchased at https://www.udemy.com/seo-workshop-study.