01. March 2016 · Comments Off on How to Best Work with Your Online Reputation Management Firm · Categories: Mountain Woods Media, ORM · Tags: , , ,

Your company has hired an online reputation management firm (or consultant) to help you solve your negative reputation be it negative reviews; unfavorable mentions in the local media or a harsh complaint in the Ripoff Report website.

~ Wikimedia Commons

Problem solved right?

Not quite.

When you engage with an ORM firm, you should expect:

  • a project assessment.
  • a strategy on how they plan to fix your problem.
  • a project update each week.

Behind the scenes, any reputable reputation management firm is:

  • Creating new websites; blogs; social networking accounts; photography sites and more for your business or for you as an individual (if you have an individual reputation problem).
  • Writing and publishing tons of unique content on your behalf.
  • Building “white hat” links pointing to positive URLs about you and/or your company.

Reputation repair is SEO on steroids and, depending on the severity of the problem, you shouldn’t expect your reputation problem to be repaired in one hour, one day or one week. Remember: while it takes years to build a good reputation and five minutes to destroy it, it could also take months (and sometimes longer) to repair your reputation.

Businesses and individuals should support and help their online reputation management firm by:

  • Sharing pictures and videos via Dropbox, Google Drive, etc. suitable for republication.
  • Finding in their files professional white papers, how-to guides, old press releases, term papers, resumes, positive publications they have authored that could be converted into shiny, new digital content.
  • Writing and refreshing stale company blogs.
  • Increasing social media efforts in Twitter, Facebook, LinkedIn and others.

Yes, we understand that your online reputation problem can be viewed as extremely important to your bottom line or for making your next career move. However, contrary to what you might think, your situation is probably not unique and online reputation firms have usually seen your specific type of reputation problem many, many times over. Excessively emotional correspondence or a bombardment of telephone calls; e-mails and virtual meeting requests can equate into more billable hours for you and your company – none of which is helping to repair your reputation problem.  Make sure to treat your reputation project like a military strategist. Keep your hurt feelings in check, stay focused, and help your ORM firm generate an artillery barrage of positive content. It will help you win your battle quickly.

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Mountain Woods Media, LLC specializes in online reputation management and repair for companies and business professionals. Contact us for more information or visit our Training page to see our online reputation courses.

 

11. February 2016 · Comments Off on Online Reputation Repair: Beating Ripoff Report · Categories: ORM, SEO · Tags: , , , , ,

Beating Ripoff ReportThe Ripoff Report (http://ripoffreport.com) is an ugly and unforgiving complaint website that allows anyone to file a report against you and/or your business. The website doesn’t ask for proof and “reviewers” can remain anonymous all in the name of harming your online reputation.

What makes matters worse, is that Google and other search engines continue to rank Ripoff Report prominently. Unfortunately, if there isn’t an online reputation management plan in place, you’ll quickly find Ripoff Report is ranked in the Top 3 of the Google search results on your personal name or business name.

In addition, if the harmed party (you or your business or an employee in your business) responds to a claim, you’re actually helping that report to earn even higher rankings in search engines because you’re adding more content to the post. More content equals more keywords; your name; your company’s name and a likely published response from the original complainer.

Several years ago, a client was mentioned in Ripoff Report. Not only was the business name published many times in the back-and-forth “discussions” but specific employee names were also published which caused this particular Ripoff Report claim to move up in search engine rankings on individual names. When the dust was settled and the complaint was resolved, many employees mentioned were now harmed by Ripoff Report.  The original complainer, though somewhat satisfied, could not even remove their original report.  The content remains forever.

What an absolute mess.

The Ripoff Report website suggests not hiring an online reputation management firm in order to fix the problem and they practically challenge anyone to file a lawsuit against them. In addition, you are offered the opportunity to file a “counterclaim” and have Ripoff Report review your matter for a $$$ fee, but there are no guarantees that the negative claim against you or your business will ever be removed.

So, how does one beat Ripoff Report?

Let’s first assume that you didn’t have an online reputation management program in place to help you avoid such trouble. Oh, someone could still file a Ripoff Report against you or your business, but a solid ORM program would likely keep these – and other false claims – from moving up in Google or other search engines.

Therefore, if you wake up tomorrow morning and see such a claim against you or your company, you need to get busy and get busy fast. This would include:

  • Investigate the Ripoff Report claim against you. Do not respond to the claim.
  • Where is it ranked in Google and other search engines on targeted keywords such as the name of your business or your name, etc.?
  • For any websites that are currently ranked lower (beneath) the Ripoff Report, you’ll need to update those websites (if you have login credentials) in order to help them move up in search results. Basically, your goal is to optimize the “good” stuff about you and your business so they’ll move up in search results and suppress Ripoff Report.
  • Write articles and blogs using the targeted keyword(s).
  • Take pictures of your company, staff, products etc. and get them published.
  • Create and publish YouTube videos and much, much more.

I would also consider talking to your company attorney for legal advice. If you don’t have time to battle Ripoff Report claims against you or your company, you should definitely consider hiring a professional online reputation management firm (with search engine optimization experience) to help you create more positive spin on your company and personal name in order to suppress negative news.

27. January 2016 · Comments Off on Negative Reputation – You Can Run But You Can’t Hide · Categories: Mountain Woods Media, ORM, Social Media Consulting · Tags: , , , , , ,

This is an online reputation example of a business who thought they could take the easy way out and run from their negative reviews; customer complaints and media coverage.

Zombieland Zombie chase via FanPop Wallpaper

Before we get into the mud, the business discussed here will remain anonymous as there’s no reason for us to make their online reputation matters worse. In addition, for the record, this isn’t a client of ours nor have we ever been retained to consult with or help improve their online reputation.

Here’s what happened:

The company, which we will refer to as “The ABC Company” is a retail establishment with a single store location on the East coast.

When searching for the company’s name in Google, the first two results are secured by The ABC Company’s domain name. From there, however, it gets worse.

50 reviews in Yelp averaging two (out of five) stars.

Two negative blogs

A complaint filed with the Ripoff Report

All on the first page of Google search results.

So, rather than try to clean up its reputation, The ABC Company opted to purchase a different domain and changed their business name slightly to “The ABCD Company.”

Guess what? That strategy never works.

You see, your negative reputation will always follow you. If you (as an individual) or your business didn’t get it right the first time, then chances are good you’re going to fail the second time.

The “new” business continued to earn poor reviews; negative complaints; media coverage as well as an onslaught of comments informing everyone that “The ABCD Company” is the same as “The ABC Company,” etc.

The “new” business has secured the top two results in Google with their new domain name, but a fresh batch of negative posts follow, including:

Back-to-back negative news stories.

Those same 50 bad Yelp reviews (reviewers helped Yelp connect the new company with the old company).

A negative blog.

A legal matter.

Two more negative blogs and a negative Facebook Page attacking the new company round out the Top 10 search results.

Overall, the reputation for the “new” firm is worse than the original company.

Where do you start?

Well, besides shuttering your doors and never going into business again, this is an online reputation problem from a very dark place. It would require the following:

  • There’s obviously more here than just an upset customer or two, so other problems exist within the company itself. Processes, products, services and staff need to be corrected; modified and re-trained internally first.
  • Develop and implement a strong public relations campaign. Only new and fresh online media coverage (print and video) can outrank old negative URLs appearing in search results.
  • Blog every day. Maybe twice a day. Work on your company and brand name.
  • Share a ton of positive photographs in social media (Twitter; Flickr; Facebook, etc.).
  • Film and share your own positive videos on YouTube and in other social networks.

This online reputation problem can be fixed, but it will have to start internally and then publicly.

 

29. December 2015 · Comments Off on Yes, Angie’s List Lets You Get Negative Reviews Removed for Your Business · Categories: ORM · Tags: , , , , ,

by Leigh Drake, President, Mountain Woods Media, LLC

We frequently hear from clients within the first line of their messages that we “must remove” the negative review of their business within search results. We spend a significant amount of time with clients educating them about the online reputation process and stand by our routine counsel that it is still almost impossible to have negative reviews removed … that bad press must be pushed down in search engines with good press.

However, this week, the Consumerist blog outlined how you can get negative reviews removed from Angie’s List once your dispute with a company is properly resolved.

Angies's List Removes Negative Reviews

 

In the article entitled “Angie of Angie’s List Defends Policy of Removing Negative Reviews If Customers Get Refunds” Ashlee Kieler details the Angie’s List process and terms of services for businesses if premium membership customers receive refunds from businesses for poor service performance. Angie’s List has taken a bit of a hit from some consumers declaring unfair censorship; however, Angie Hicks, the company founder, defends the resolution process saying that it has been an effective tool for 20 years. Stating that their goal is not to be a complaint site, the premium membership customers who choose to go through the resolution system are well informed that their negative review will be removed from the business’ listing should a resolution or refund be met. And although the negative review will be removed, the customer does have the opportunity to submit updated feedback about the business as long as it is positive.

While that agreement doesn’t specify at that point that the new review must be positive, a separate affirmative check box to start the resolution process does address the new review: “I understand that if the service provider resolves the issue to my satisfaction, the review will be deleted, and I will have the opportunity to update my review with a positive one.” – The Consumerist, December 14, 2015

In terms of businesses having an opportunity for a second chance, this seems like a reasonable process that keeps the marketplace civil giving both businesses and customers an opportunity to reach resolution and move forward, and perhaps make the internet a more welcoming place for review exchanges.

The Angie’s List company does heavily monitor consumer reviews – perhaps better than any other purveyor – and has a strong telephone availability for both business and consumer members. By using their call center team, it has allowed them to sniff out bad actors and provide review and resolution guidance.

22. December 2015 · Comments Off on The Opportunities for Building Positive Reviews for Your Business Just Grew Exponentially · Categories: Mountain Woods Media, SEO, Social Media Consulting · Tags: , , ,

by Leigh Drake, President, Mountain Woods Media, LLC

As a way to do some Facebook limitations testing and as a means of coming up with a new way to test potential interview candidates for our social media staff team, for a couple of weeks each morning I pushed myself to play with the Facebook Editor (https://www.facebook.com/editor) . This is an area of Facebook where you suggest areas or “edits” for improvement for business and place pages within the Facebook garden. The business pages suggested start out as places where you can make local business page editorial suggestions. As you become more adept (and pass Facebook’s muster) they will give you pages to suggest edits in far flung locations…like bars in the Texas desert, marketing businesses that are spamming keywords in alternative categories such as dentists, and fake pages you can report.

By helping me better assess Facebook activity for our clients’ various industries, it is also a funny way to pass the time over coffee — especially for business and media geeks. Facebook has succeeded in crowd sourcing a global editorial team that provides free edits of “business categories” to their business pages as a means of encouraging businesses to improve their business page content. There is a global team contest going on for the month of December, but you can still participate as an anonymous individual and the app will reward you personally with new levels and an accuracy rate. Am now just up to Level 12 with an 86% accuracy rate. I would probably have a higher accuracy rate if I hadn’t made some of my earliest edits “rebellion” edits for Trump Towers and businesses I had recently been burned by…but that’s another topic for another blog post.

Facebook Professional Services

As I started doing this for a few weeks, I became curious as to “why” Facebook was mobilizing and incentivizing a team of editors for all of these business pages. My question was answered when both Search Engine Land and WIRED magazine wrote articles regarding Facebook’s soft roll out of their “Professional Services” pages.

Facebook Takes on Yelp, but Doesn’t Get a Thumbs Up Yet by Brian Barrett on 12/15/15

Is “Facebook Professional Services” Facebook’s Stealth Project to Beat Yelp? Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area. by Martin Beck on 12/14/15

Apparently Facebook saw a window of opportunity for grabbing market share as there have been numerous rumors about Angie’s List being bought out or absorbed and Yelp and Google reviews enduring a plethora of small business lawsuits. We also wrote recently on our blog how Google Plus is Dropping Small Business Reviews.

This new Professional Services feature in Facebook is available to users anonymously via desktop by going to this link https://facebook.com/services . Visiting this link via Safari on a mobile device, took us to the page, but asked us to login to our Facebook account first. Visitors to the Professional Services area in Facebook are presented with a page saying “Find Local Businesses with the Best Facebook Reviews and Ratings” that has their current location pre-determined via a form box. We were a little puzzled as to how location suggestions were being routed as Facebook directed me to businesses only in Erlanger, Kentucky which is not really a “normal” shopping area in our area. For the sake of privacy, my Facebook profile is intentionally set to say I live in Northern Kentucky which is “normal” for 4000 users in our area. When we attempted to use the location override and insert our actual city location, we got the same thumbnail pictures results for Erlanger, KY which indicated the same businesses. But the sub-section of the page did serve up a logical assortment of business categories like wedding planners, business consultants, dentists, electricians, day cares, etc. Once I clicked on a specific category, I obtained better localized results for businesses in our area.

From the standpoint of building positive reviews; however, what was interesting is how many business results appeared with very few completed Facebook profiles, or reviews. Clearly, small businesses in our area need to get on board with enhancing their business profile pages within the Facebook walled garden. We see this as a golden opportunity for building positive business reviews for your business.  Take a look at your own business profile in Facebook and make sure it is what you want your customers to see.  If you are overwhelmed with the task, contact us and we can help.

Contact Mountain Woods Media for help with Facebook

 

05. November 2015 · Comments Off on Online Reputation Management: Earning Positive Reviews · Categories: ORM, SEO, Training Courses · Tags: , ,

earning positive reviewsMountain Woods Media, LLC, a content development firm, has released its latest e-learning course on Udemy.

The course “Online Reputation Management: Earning Positive Reviews” is designed for large and small businesses; professional and medical services, and other firms who need to find and utilize ethical methods in earning positive reviews online.

“Many businesses worry too much about the one negative review in their Yelp profile instead of trying to earn more and better reviews,” says Mountain Woods Media Vice President Steve Phillips.

“In this course, we present some unique methods – many of which your competition won’t know about – in which you can earn more reviews. All of these review tactics are ethical and none of them violate policies set forth by online review websites,” he adds. “The important thing to remember with online reviews is to never ask for an online review.”

“Online Reputation Management: Earning Positive Reviews” covers:

  • How do Online Review Websites Work?
  • How do Customers Use Online Review Websites?
  • How do Businesses Use Online Review Websites?
  • Claiming, Confirming and Optimizing Your Businesses Online Review Profile.
  • The Top 25 Online Review Websites.
  • Techniques and Tactics To Help Your Business Earn More Online Reviews.
  • Worksheets and much more.

Currently, students can preview two (2) course lectures for free, including:

  • Lecture 1: “Course Introduction”
  • Lecture 2: “What Are Online Review Websites and How Do They Work?”

The 90-minute course features 16 lectures and several downloadable documents. Students may participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students can connect live via Skype for more one-on-one training and instruction at no additional charge.

“Online Reputation Management: Earning Positive Reviews” is currently available for $149 and is available at https://www.udemy.com/earning-positive-business-reviews/

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Mountain Woods Media, LLC is a content development firm specializing in Search Engine Optimization; Online Reputation Management and App Search Optimization. Online Reputation is how a business or a person appears online through search results. The process by which one continuously improves their online reputation is called “online reputation management.” Fresh and positive content helps improve your online reputation in overcoming bad publicity; bad business reviews or making a life mistake.

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Udemy is the world’s online learning marketplace, where over 7 million students are taking courses in everything from programming to yoga to photography and much, much more. Each of Udemy’s 30,000+ courses is taught by an expert instructor, so every course is available on-demand, so students can learn at their own pace, on their own time, and on any device. For more information, visit http://udemy.com.

15. October 2015 · Comments Off on Online Reputation: A Basic Glossary · Categories: ORM · Tags: , ,

Every person, place or thing has an online reputation. However, the term “reputation” can mean different things depending on the situation.

Here’s a glossary of various meanings when it comes to “online reputation.”

Online Reputation

Your online reputation (speaking of you personally and/or your business; healthcare ORM A Basic Glossary of Termspractice, etc.), is determined by what ranks high in search engine results. Do the results reveal positive or negative information? This includes online reviews; media coverage; legal matters; blogs and more.

For example, a positive online reputation can include:

  • Consistently earning 4- and 5-star reviews.
  • Local media articles and videos that share good things about you and your company.
  • Flattering photographs in Flickr, Google Images, etc.
  • A steady stream of company-produced and published videos in YouTube and Vimeo.
  • An updated blog with a minimum of one or two helpful blog posts per week.
  • Active social media accounts and participating in online conversations in Twitter, Facebook, etc.

These all add up to creating a maintaining a positive online reputation for both individuals and companies.

Of course, a negative online reputation is quite the opposite:

  • Negative reviews left by customers with little to no attempt by the business owner or manager to communicate with unhappy customers in trying to solve a problem.
  • Media coverage that may reflect your business in a negative way to current and future customers (complaints about your company; lawsuits; investigations and other legal matters, etc.).
  • Employee complaints on GlassDoor and other employment review websites.
  • Stale and outdated information on your company website or blog (if you have a blog).
  • Lack of activity and active conversations in social media accounts.

Emergency Online Reputation

While a negative online reputation can be corrected with the right strategy – and time – an instance could arise with any business or professional which may require immediate attention.

If something more severe occurs, such as a legal matter; product recall; several negative reviews, etc., your online reputation will most likely change as well. When this happens, you may need to take quick steps to prevent your reputation from going down the drain in a matter of days.

This action is referred to as “emergency online reputation.”

Typically, websites that contain large amounts of content usually earn higher rankings in Google and other search engines. These include digital newspapers, television and radio outlets; online review sites; courts and other legal websites (including arrest reports and mugshots). Therefore, if your “bad” news falls into one or more of these categories, it could quickly move to the Top 10 in search results almost overnight.

This means you’ll need to do everything you should have been doing all along, but you’ll need to pick up the pace; generate positive content; get it published online and increase your social networking activity.

Emergency online reputation can turn things around, but it can take up to three months (or more) to bury the negative posts appearing in search results. It all depends on the severity of your negative reputation.

On an individual level, emergency steps are required when an arrest report and mugshot photos appear in the Top 10 positions in search results, as well as lawsuits; ugly divorce proceedings; bankruptcy and other legal matters. White collar crimes such as embezzlement, fraud and insider trading troubles typically will also earn high rankings in Google. These kinds of problems make future employment difficult.

Online Reputation Management

Online reputation management is the process by which you are constantly creating a positive online presence to improve and solidify your company’s reputation or your reputation as an individual.

It’s like going to the bank and getting a loan: the best time to get a loan is when you don’t need one. The best time to shop for a new car is when you don’t need one.

Online reputation management is the same thing.

By consistently writing and publishing good content about your company; its products, services and its employees, you’ll easily fight off any minor negative burp that appears on the radar.

Individuals – including high school and college students – need to always be improving their online reputation as scholarship reviews and employment opportunities are on the horizon. Clean up your Facebook, Instagram and other social media accounts. Remove unsavory photos and personal tags. Foul language in Twitter and blog posts also creates a bad online reputation for individuals.

An online reputation management (also called “ORM”) plan can be created within a day but the process of implementing a plan never ends. Always be on the lookout for positive content, photograph and video opportunities in improving and solidifying your reputation.

12. October 2015 · Comments Off on Yes, You Can Also Review Jails and Prisons in Yelp · Categories: Mountain Woods Media, ORM, SEO, Training Courses · Tags: , , ,

reviewing jails on YelpRestaurants; beauty salons; chiropractors and many others can all receive good and bad reviews via customers on Yelp.com.

And so can prisons.

Lawyers, inmates and visitors have left reviews for prisons worldwide rating everything from the quality of food; power-hungry prison guards; lack of personal grooming supplies (i.e., toilet paper) to dress code policies for family members during visitation days.

Yelp allows anything or anyone to be reviewed as long as it has a physical address and the reviewer followed the site’s terms of service.

While you would almost expect every prison and most reviews to be negative, there are a few jails that regularly receive good reviews (see our video on YouTube at: https://youtu.be/byPwKWgOfOE). For example:

  • The West Hollywood Jail has three reviews (as of this blog post) with an average of 4.5 stars (out of five). Reviewer Jim A. “highly recommended this place,” while D.W. says “the exclusive West Hollywood Jail provides far better accommodations than what you might expect.”
  • The jail in Santa Monica has one five-star review as the reviewer says he spent “one relaxing night there last month.”
  • The Atlanta City Detention Center has earned 3.5 stars from three reviews. Unfortunately, the reviewer offering five stars gave a simple explanation unsuitable for printing here.

Most prisons and jail profiles on Yelp have been properly claimed and include directions; public transportation opportunities; visiting hours. Some have added a few photos.

Yelp doesn’t offer any statistics about correctional facilities in terms of how many profiles exist or how many total reviews are currently published (Yelp is currently available in 13 countries), however the “review-a-prison” idea is gaining a little bit of steam.

Prisons aside, if you want to learn more about your business and Yelp, check out our Udemy course “Promote Your Business and Earn More Sales By Mastering Yelp” at http://www.udemy.com/mastering-yelp.

05. October 2015 · Comments Off on Creating A Blog For Your Business · Categories: Blogging, SEO, Training Courses · Tags: , , ,

Creating a blog for your business is more than starting a blog, it’s about maintaining it for the long haul.

Creating a blog for your business isn’t enough to make a difference in attracting more customers to your website; gaining more sales and obtaining higher rankings in Google and other search engines.

creating a blog for your businessNow comes the part where most blogs fail as they lack content and new posts on a regular basis.

Unfortunately, we see many blogs start strong with daily blog posts featuring great local content; stories and profiles. However, the spark starts to fade and the content dries up. The blog is left alone with posts that are getting older and increasingly stale every day.

Don’t let this happen to your blog.

Instead:

  • Plan an editorial schedule for your blog. This helps you write in advance, especially when the creative juices are flowing.
  • If you have a staff, assign them to write one blog post per week or two per month, etc.
  • Consider hiring a local high school student; freelance writer or an intern to write blog posts. Many local writers are happy with a small stipend and a byline as they want to gain more writing experience and build their online portfolio.
  • Allow guest blog posts in order to fill in the gaps and boost content. In most cases, a guest blogger will contribute for no charge, but seeks one or two links within the blog pointing back to their website.
  • Use videos as blog posts. If you’re creating and publishing simple videos for YouTube (and you should), you can also use them as a blog post. If you have enough videos, consider publishing a new video to your blog every Friday, etc.

Many blogs fail due to a lack of time; lack of interest or lack of content. None of these should be an excuse. By utilizing other resources mentioned above, you’ll solve the time and content issue. The more you publish, the better your blog will be in more traffic and higher rankings

In addition, use your blog posts to create more interest in social media. Each published blog should be announced to your fans, followers and connections in Facebook, Twitter, LinkedIn and in other social networks.

For more information on local search engine optimization (SEO), check out our course “Earn More Sales By Increasing Local Traffic To Your Website” at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website

 

02. October 2015 · Comments Off on Don’t Worry About The ‘Haters’ When It Comes To Business Reviews · Categories: Mountain Woods Media · Tags: , , ,

HatersOnline reviews – both positive and negative – can go a long way when it comes to earning new customers and trying to maintain an ongoing positive online reputation.

Unfortunately, some businesses choose not to participate in the online review process because they fear an onslaught of bad business reviews. Let’s go ahead and put this myth aside:

  • Customers can leave reviews for your company whether you claim and confirm your business profile in Yelp, Manta and other review sites. Just because you haven’t claimed your profile, doesn’t mean it won’t be active in review websites. It’s best to participate so you can communicate with your customers and earn higher rankings by completing your profile.
  • Former employees and “haters” might indeed leave bad reviews for your business. However, review websites (such as Yelp) have algorithms in place to recognize and hide negative reviews from profile view. Even so, most intelligent customers can easily spot a fake review (good or bad).
  • Competitors might also leave your business a bad review. Yelp will automatically remove reviews that are proven to have been written by a competitor.

Overall, don’t let a few worrisome reasons keep your business from claiming, confirming and optimizing your business profile in review and mapping websites. The benefits far outweigh the negatives. For instance:

  • For each business profile you claim and optimize, you’re giving your business another opportunity to be seen by a future potential customer. Overall, there are approximately 50 good review websites that allow businesses to set up free profiles.
  • For each business profile you claim and optimize, that’s one more inbound link from a reputable website pointing back to your company’s website.
  • Many review websites, such as Yelp, rank high in Google on local search terms. Therefore, if your business can earn a higher position in Yelp, it will automatically earn a higher spot in search engine rankings.
  • Since more and more people are relying on smartphones and tablets, they are also using review apps, such as Yelp, in order to find restaurants; coffee shops; hotels and other businesses. You’ll want make sure your business is visible and up-to-date so future customers can find you in various review apps.

Learn more about online reputation management; Yelp and earning more local traffic to your website by previewing (free) these courses in Udemy.com:

“Online Reputation Management: Handling Negative Reviews”
https://www.udemy.com/online-reputation-management-negative-business-reviews

“Promote Your Business and Earn More Sales By Mastering Yelp”
https://www.udemy.com/mastering-yelp

“Earn More Sales By Increasing Local Traffic To Your Website”
https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website