28. March 2015 · Comments Off on How We Brought A Game Back From the Dead · Categories: Game Design · Tags: , ,

Case Study for an iOS Game RedesignZombie Granny

Today our game “Zombie Granny vs. Aliens Outer Space Battle” is FINALLY live in the iTunes App Store.

Insert “mini” celebration and a big sigh of relief here.

You see, over a year ago, we purchased a reskin code in order to make “Zombie Granny.” The original artwork was just OK, but we added our own sound files and tried to pep things up a bit. We conducted proper app store optimization (also known as “app search optimization” or “ASO”); picked good keywords; wrote a nifty title and description and had it translated into 28 languages; made screen captures and submitted it to Apple.

The game was rejected.

Apple told us that it mimicked too many other similar game types so our submission wasn’t going to make the cut.

Drats.

We put the game on the backburner and moved on. We knew it needed a game redesign, but other priorities pushed it farther down our to do list. However, a month ago, we resurrected “Zombie Granny” and used the artwork and sound to create an entirely new game (and not a reskin). We also added a few new granny characters; picked new keywords and re-wrote the game description.

After a couple of bumps (translation: two more rejections by Apple), we were able to get the meta data fixed to our reviewers’ liking and the game was finally approved.

We didn’t give up. We just tried something different.

You can download “Zombie Granny” for free here:

http://apple.co/1G1Nvct

Also today, we’re releasing “Polar Penguin Frozen Iceberg Treasure Hunt.” This is a cute, free fish-grabber game. It’s available here:

http://apple.co/1HUvr6e

And, since Easter’s almost here, we’ve updated a few of our popular Easter games:

Stayed tuned! More game updates and new game releases are coming soon.

24. March 2015 · Comments Off on Why Your New App Bombed · Categories: ASO · Tags: , , ,

Everything, you feel, is in place for your app launch!

The best keywords have been selected.Why Your New Apps Bomb

You wrote an awesome and well-optimized app description and have applied other app search optimization (ASO) techniques.

Your app was translated in every possible language.

Your screen captures best reflect the app.

Ready?

Launch day is here and, unfortunately, nothing happens.

A few downloads. A couple of in-app purchases were made and you collected a few bucks from Chartboost (or others). No reviews. No buzz. Nada.

What happened? Now what?

Yep, we’ve been there. Done that. We’ve expected many of our new apps and game releases to set the world on fire and we’ve suffered a little post-release letdown. It’s going to happen.

Here are some ideas that might help your next app launch return better results.

Create some pre-launch buzz

Start a count-down of sorts on Twitter and other social media channels letting everyone know “our cool app will be launched on Friday!”

Release screen captures (think #screenshotSaturday) every day of your app as you get closer to the launch date.

Consider offering promotional codes prior to launch. Maybe those receiving an advance copy will be kind enough to publish a review of your new app.

Create a contest leading up to your launch date.

Write and distribute a press release

This can be effective if you use it for a big launch (not for every reskin release or app update). In most cases, your local media might be interested in your new app launch.

Some feel press releases don’t create more downloads. However, it depends on the app. Do gamers read press releases? Maybe not. However, if you’re releasing a business app, that might be of interest to business publication readers.

Write a blog

You should be writing at least one blog post a week (no matter what). However, as you get closer to releasing an app, users like to read the story of ideas; app creation; hurdles, etc. Think ahead as you create the app and tell the story along the way. Post a bit.ly link to your blog in Twitter, Facebook, etc.

Be real

In everything you do with your app’s pre-launch and launch activities, be a real person talking with real people.

Use your own voice. Start a conversation.

Don’t SPAM Twitter or Facebook with constant app release posts and telling everyone how awesome your app is. They will get ignored. If you talk with your audience along the way, they will be very interested in your new app.