Are you an expert?
Recently, we attended a two-day e-commerce conference in Ohio covering a variety of topics from pricing strategies to selling and beyond.
However, in one particular workshop session, the speaker told the nearly 100-person audience that they needed to convince themselves they are the “expert.” She even went to the extreme to ask everyone to repeat (out loud) over and over again “I am the expert.”
This is so wrong on many levels:
- You are NOT the expert if you need to convince yourself that you are the expert.
- You are NOT the expert if you need a self-proclaimed marketing expert to tell you that you are an expert.
- Repeating the phrase “I am the expert” doesn’t make you an expert in anything.
- Chances are good if anyone claims to be an “expert” that they are only trying to either convince themselves or the prospective customer, client, etc.
Can you tell how much we can’t stand the word “expert?”
Here’s how you can really become an expert, guru, ninja, etc. in your field:
- Walk the walk and talk the talk. Your actions; knowledge of the subject matter and helpful advice will eventually make you the “go to” person in your industry.
- Listen, study, and learn. Stay up to date on new topics, trends and information.
- The more you share information and other tips to help your customers and clients, the more you’ll be recognized as an actual expert.
- Write a blog. Write articles. Consistently create and publish YouTube videos, etc. These are the kinds of things that eventually make you the expert.
Claiming, shouting and repeating that “I am an expert” in such-and-such (insert topic here) is amateurish and unprofessional. It many cases, it turns off your prospective customers.
Instead, let your posse; your customers; your clients; your Facebook Fans; your Twitter followers make you the expert. Make yourself THE person they want to seek out to help them solve a problem or find the right product or service for their business.
Conference organizers – and conference speakers – please, no more “I am the expert” lectures. OK?