29. September 2016 · Comments Off on Getting Your E-Commerce Road to Riches in Order for Q4 · Categories: E-Commerce, SEO, Social Media Consulting · Tags: , , , , ,

Plan For Q4 Now!Road-to-Riches-4th-QT-ECommerce

It’s hard to believe how fast the 2016 has flown by. Now, in just a few days, we’ll be heading into the fourth quarter which is, by far, the busiest time of the year for e-commerce and online retailers.

Are you Q4 ready?

Here are some tips to help you plan and prepare for what could be your business’ best fourth quarter yet.

  • Today (as in right now) – Set your sales goals and work backwards on how you’ll reach them. This includes timely inventory purchases; packing and shipping supplies; marketing budget and strategy; hiring part-time help, etc. Don’t delay on getting started.
  • Every day – Continue to stay active within your social media networks including Twitter, Facebook and Pinterest. Even if you’re busy filling and shipping orders, your customers (and potential customers) want to see continued updates and product photos. If you’re offering gift wrapping services this year, offer photos, tips and ideas.
  • Monday, October 31 – Halloween is the second largest holiday in retail and e-commerce sales. This is a great holiday to kick-start your Q4 sales. Don’t wait too late into the month to jump in on the action.
  • Wednesday, November 23 – The day before “Blue Thursday” and two days before “Black Friday.” Get ready!
  • Thursday, November 24 – Thanksgiving, also known as “Blue Thursday” as many retail stores are open for business. If you’re getting together with family and friends today, make sure you keep an eye on your e-commerce sites and answer customer e-mails ASAP. If you’re serious about your business, this is truly not a day to overeat and watch football.
  • Friday, November 25 – Black Friday. You should be filling orders and getting them shipped to customers that day. Do not rest on our laurels. Don’t procrastinate to Monday. You should be open for business!
  • You should also be aware that post offices and other federal, state and local offices are closed on Monday, October 10 (Columbus Day) and Friday, November 11 (Veterans Day). Election Day is Tuesday, Nov. 8. Plan accordingly for possible shipping and delivery interruptions.
  • Keep tabs on upcoming important cut-off shipping dates when announced by the United States Postal Service, UPS, FedEx, etc. Be aware of any extra shipping charges you may have to incur if you plan to ship to customers wanting an item at the last minute (and in time for Christmas).
  • Oh, by the way, Christmas Eve is Saturday, December 24 and Christmas Day is Sunday, December 25.

Don’t delay. Get ready and make your Fourth Quarter plans today!

 

11. December 2015 · Comments Off on Improve Local SEO, Increase Website Traffic and Earn More Sales by Publishing Videos · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , ,


Customers, clients and website visitors all love videos. In fact, videos are getting more attention these days than photographs.

Videos keep customers on your website longer, especially when the video is informative and entertaining.

Don’t worry: you don’t need to hire an expensive video crew with fancy cameras; giant lights with all the glitz and glamor. And, you don’t have to buy an extra piece of equipment or software in order to create videos for your website.

Instead, for starters, use your smart phone along with free software to help get you started.

Customers don’t need flashy graphics and scrolling text. What they are looking for is information about how to solve a problem or how your company can help them with your goods and services.

Videos can be short (even one or two minutes), but try to keep them under 5 or 10 minutes if you can. Introduce yourself; explain the problem and offer the solution. Done!

Publish your videos on your company YouTube Channel and on your website (like we did in this blog post). Share your videos via your social networks (Facebook, Twitter, LinkedIn, etc.).

You can see more of our videos on our YouTube Channel:

https://www.youtube.com/channel/UCBrvlgZtguugEfgmuYD-jcw)

23. September 2015 · Comments Off on Why Local Businesses Should Ignore Google · Categories: SEO · Tags: , , , ,

ignore googleYou can ignore Google if you focus on local SEO techniques. You will also avoid the dreaded “ranking stress.”

Local businesses – florists, plumbers, roofers, lawyers, dentists and many others – spend way too much time (and money) trying to earn higher rankings in Google and other search engines.

Stop it.

There are many other online marketing opportunities in which your local company can connect with new customers who need to find you for products and services.

If you focus on these techniques, not only will you earn more traffic to your website (and more customers), but your Google ranking will take care of itself. In addition, you’ll save yourself a lot of time; money and “ranking stress.”

Instead of Google rankings, work on:

  • Claim, confirm and optimize your business profile in Yelp, CitySearch, Manta and other review and mapping websites. Business information needs to be accurate and consistent in all review websites.
  • Make sure your Yelp profile is 100% complete. Include pictures and make sure you mention the location (city, town, etc.) of your business in the “About Us” section. Currently, there are over 130 million Yelp users per month and many of them use the Yelp app. In addition, Yelp typically appears in the Top 10 Google search results on many local search terms. A high ranking in Yelp is an automatic high ranking in Google.
  • Create a blog for your company website and write 2-3 blog posts per week. Typically, blogs shouldn’t be about you or your company. Instead, offer free advice to your readers on how to solve a problem; tips on how to save money, etc. Being helpful is much better than trying to convince readers that you have the best products and services.
  • Participate in social media, especially Facebook, Twitter, LinkedIn and YouTube. Again, be helpful; offer advice and tips; start and engage in conversations.
  • Take and publish pictures. Customers will stay on your profile page; website; blog, etc. two-and-a-half times longer if you publish pictures than they do with pages without pictures. Everyone on your staff should take pictures in the office; out in the field; on service calls; at conferences, etc. Local pictures do best for local businesses trying to gain more local customers.

This simple list is just a start, but these tips will definitely help you earn more local traffic to your website and gain more sales from new and existing customers. In addition, your Google ranking will improve, but local businesses shouldn’t worry so much about link building and Page Titles. A “local” focus will generate local business.

For more information on local search engine optimization; local marketing and online review websites, check out our courses here on Udemy:

Earn More Sales By Increasing Local Traffic To Your Website

https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

Promote Your Business and Earn More Sales by Mastering Yelp

https://www.udemy.com/mastering-yelp

Online Reputation Management: Handling Negative Reviews

https://www.udemy.com/online-reputation-management-negative-business-reviews

 

 

26. August 2015 · Comments Off on Mountain Woods Media, LLC Releases New Course on Udemy On Increasing Sales and Local Traffic To Your Website · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , ,

increase-local-salesMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new course on Udemy.

The course “Earn More Sales By Increasing Local Traffic to Your Website” is designed to help local businesses and professional firms increase local sales and rank higher in Google and other search engines by utilizing many techniques and strategies specific to local companies.

“Local businesses need local customers in order to survive and grow,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“Their market is very niche – florists, dentists, plumbers, etc., and this course helps local businesses create a blue print on capturing a larger share of local traffic and better positioning in review and mapping websites as well as higher rankings in search engines,” he adds.

The “Earn More Sales By Increasing Local Traffic To Your Website” covers:

  • How to claim, confirm and optimize business listings in review and mapping websites.
  • How to earn higher rankings in Yelp, Google+ Local, Bind Local and other review websites.
  • Writing blog posts that will help increase traffic and improve search engine rankings.
  • How to develop a team of local writers and photographers for your website, blog and social media campaigns.
  • How to improve your social media campaigns for more traffic and sales.
  • How to create and publish easy-to-make videos for your business.
  • How attending conferences and trade shows will increase local business.
  • How to gain confidence in standard business internet promotional techniques.

Overall, the four-hour course includes 43 lectures and three worksheets designed to help local businesses and professionals improve their website; blog; social media; videos and more. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge.

“Earn More Sales By Increasing Local Traffic To Your Website” is currently available for $69 and can be purchased at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/