09. December 2015 · Comments Off on Google Plus Dropping Small Business Reviews · Categories: ORM, SEO · Tags: , , ,

Google Plus Dropping Small Business ReviewsIt’s not like many were that excited about using Google+ anyhow, so it comes to no surprise few are shedding tears over the Google+ update removing local business reviews.

Yes, small businesses will probably continue to update, improve and optimize their Google+ page. After all, anything you can do to help your business on any Google platform is a good thing. Right?

However, small businesses like – and need – local reviews to help promote their products and services. It’s almost like Google isn’t that interested in small businesses anymore.

Google says reviews are still visible and accessible on Google Search and Google Maps, which is probably the real way most prospects and customers find your business. Business owners will now be able to respond to reviews in “Google My Business.”

Again, do you get the feeling Google is pushing small businesses away from Google+ and making business owners do something else in order to respond to online reviews?

Google has been – and will continue to be – very confusing with its online review process. Google Maps; Google Places; Google Plus; Google+ Local and now – poof! – no more reviews but you can go here and here and here.

No wonder why small business owners struggle with online reviews and trying to maintain a good online reputation for their company.

Remember, Google+ was supposed to be the Facebook killer giving individuals and businesses an alternative. Google+ never caught on as many asked the same question over and over “why do I need to be here?”

Don’t let Google’s small business strategy and failures with Google+ worry you. Focus instead on those online review websites that are increasing website traffic and helping you earn higher rankings in search engines (i.e., Yelp, Manta, CitySearch and many others).

23. September 2015 · Comments Off on Why Local Businesses Should Ignore Google · Categories: SEO · Tags: , , , ,

ignore googleYou can ignore Google if you focus on local SEO techniques. You will also avoid the dreaded “ranking stress.”

Local businesses – florists, plumbers, roofers, lawyers, dentists and many others – spend way too much time (and money) trying to earn higher rankings in Google and other search engines.

Stop it.

There are many other online marketing opportunities in which your local company can connect with new customers who need to find you for products and services.

If you focus on these techniques, not only will you earn more traffic to your website (and more customers), but your Google ranking will take care of itself. In addition, you’ll save yourself a lot of time; money and “ranking stress.”

Instead of Google rankings, work on:

  • Claim, confirm and optimize your business profile in Yelp, CitySearch, Manta and other review and mapping websites. Business information needs to be accurate and consistent in all review websites.
  • Make sure your Yelp profile is 100% complete. Include pictures and make sure you mention the location (city, town, etc.) of your business in the “About Us” section. Currently, there are over 130 million Yelp users per month and many of them use the Yelp app. In addition, Yelp typically appears in the Top 10 Google search results on many local search terms. A high ranking in Yelp is an automatic high ranking in Google.
  • Create a blog for your company website and write 2-3 blog posts per week. Typically, blogs shouldn’t be about you or your company. Instead, offer free advice to your readers on how to solve a problem; tips on how to save money, etc. Being helpful is much better than trying to convince readers that you have the best products and services.
  • Participate in social media, especially Facebook, Twitter, LinkedIn and YouTube. Again, be helpful; offer advice and tips; start and engage in conversations.
  • Take and publish pictures. Customers will stay on your profile page; website; blog, etc. two-and-a-half times longer if you publish pictures than they do with pages without pictures. Everyone on your staff should take pictures in the office; out in the field; on service calls; at conferences, etc. Local pictures do best for local businesses trying to gain more local customers.

This simple list is just a start, but these tips will definitely help you earn more local traffic to your website and gain more sales from new and existing customers. In addition, your Google ranking will improve, but local businesses shouldn’t worry so much about link building and Page Titles. A “local” focus will generate local business.

For more information on local search engine optimization; local marketing and online review websites, check out our courses here on Udemy:

Earn More Sales By Increasing Local Traffic To Your Website

https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

Promote Your Business and Earn More Sales by Mastering Yelp

https://www.udemy.com/mastering-yelp

Online Reputation Management: Handling Negative Reviews

https://www.udemy.com/online-reputation-management-negative-business-reviews

 

 

16. September 2015 · Comments Off on Press Release: SEO Workshop on Ten Effective Ways To Improve Google Rankings · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , , , , , , ,

SEO WorkshopMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new SEO workshop course on Udemy.

The course “SEO Workshop: Ten Effective Ways To Improve Google Rankings” features a real life review and critique of five different websites in order to find ways to help them earn higher rankings in Google and other search engines.

“Students will find that as we review our selected websites, they will see some common problems that also exist in their own business’ website,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“In this course, we’ll look at websites for a plumber; a restaurant; a law firm; a brick-and-mortar business, and an e-commerce company,” says Phillips. “In all cases, these companies are ranked No. 11 or worse in Google, but they all have at least three areas that need some minor improvements that will help them move up in Google search engine rankings.”

The “SEO Workshop: Ten Effective Ways To Improve Google Rankings” covers:

  • How to apply quick and easy techniques in order to improve your website’s search engine optimization.
  • Updating and improving on-page SEO elements.
  • Revisiting often-overlooked page and picture tags.
  • How to meet and exceed page content requirements.
  • Optimizing your company’s review website profile.
  • Never missing easy chances for higher rankings in Google and other search engines.
  • Earning more traffic to your company’s website.

This two-hour course includes 19 lectures, quizzes and a course worksheet. As in other Mountain Woods Media courses, students will be able to participate in online question-and-answer discussions with course students and Phillips. Mountain Woods Media, LLC will soon announce “office hours” in which students will be able to connect live via Skype for private one-on-one training and instruction at no additional charge.

“SEO Workshop: Ten Effective Ways To Improve Google Rankings” is currently available for $99 and can be purchased at https://www.udemy.com/seo-workshop-study.