03. March 2015 · Comments Off on Using Keyword Research Tools for ASO · Categories: ASO · Tags: , , , ,

App Annie keyword research tool for ASOOur journey to find and utilize the best keywords for our app continues as we now start to utilize a few online keyword research tools for ASO.

Some tools are free, while others are free with feature limitations. Those are good places to start so you can get a feel for the tool before slapping down your credit card for a subscription. Introducing:

App Annie http://www.appannie.com/ – Store Stats are free; other services start at $59 per month. We highly recommend App Annie, especially for its daily e-mail reports and analytics. However, this tool is often overlooked for its app store optimization features.

The Market Data section breaks down the top app companies; top games (and more) by Store (iOS and Google Play); by country and by month. For example, in January 2015, the top iOS game downloaded worldwide was Trivia Crack.

On the ASO side of things, you can dig deep into any app to view its targeted keywords and rankings. The app’s Rank History; Reviews; Ratings and how many times it was Features in the iTunes Store are also available.

Once you have an app published, App Annie tracks all the aforementioned stats for your company. For example, on the keyword “trout” our game “The Trout Family Swim and Fish Adventure” ranked No. 4 in the iTunes Store with 117 total apps optimized for the “trout” keyword. Not bad!

Sensor Tower http://sensortower.com/ – 14-day free trial; then $79 per month and up. We use this online tool every day and it’s we’ll worth the monthly fee. With an “Indie Developers” package, you can track up to 80 keywords for approximately 4-5 apps, depending on the total number of keywords.

There are many awesome features, but we are especially fond of Sensor Tower’s Keyword Research and Keyword Suggestion tools. The Keyword Spy feature allows you to take a peek at the keywords other apps are targeting which help generate good keyword ideas.

Keyword analysis, ranking and tracking your own apps is a given here, but a quick glance gives you a daily snapshot of how well your app is ranking for each keyword in both iPhone and iPad search results.

AppCodes http://appcodes.com – $14.95 per month; free demo account for testing the service; easy to use. A simple search for a keyword will return a list of apps (in ranking order) optimized for the targeted keyword. The service’s Search Queries feature quickly reveals six columns of information, including a conservative “chance” you have of ranking well on that keyword.

SearchMan http://searchman.com – Sign up for free; $25 per app per month. We recommend signing up for free and doing a test drive, but this online service may prove to be a little pricey for some developers.

Now you are armed with some great online ASO keyword research resources.

Start digging!




17. February 2015 · Comments Off on True ASO Key To More App Downloads · Categories: ASO · Tags: , ,

As developers we tend to spend a lot of time perfecting, tweaking and updating our apps in hopes of building the next “Flappy Bird” or “CaTrue ASOndy Crush.”

We think: “This game is going to be so awesome; I’ll be able to (fill in the blank with your dreams here)!”

However, many apps are missing the one true element that keeps users from finding it: App Store Optimization, also known as ASO.

ASO is like SEO (search engine optimization), except it’s strictly for apps in the Apple Store, Google Play Store, etc.

It includes these key elements:

  • Researching and finding the best possible keywords for your app.
  • Writing a strong app title.
  • Selecting the best keywords for your app’s keyword section.
  • Writing a well-optimized app description (although some say descriptions don’t factor in app rankings, it’s still your opportunity to sell your app).

Like SEO, true ASO isn’t a one-and-done task. Just like updating your app with new features, you’ll always want to continue to improve your app store optimization.


  • Using app ranking and keyword tools such as AppAnnie, Sensor Tower and others. If your app isn’t ranking high on certain keywords, then you may want to consider using different keywords.
  • Research your competition. What keywords are they targeting, and why? Don’t copy the keywords from the top-rated app and expect your app to earn higher rankings. Instead, research all the top apps for a particular keyword. Dig deep and find some better keywords!
  • If your app is ranking high on a particular keyword, then you may want to consider keywords related to your best keyword. For example, one of our apps ranks high on the keyword “trout,” so we might want to consider other “fish” keywords such as “bass,” “catfish,” etc.
  • Improve your app description. If you’re stuck, read other app descriptions for motivation and ideas. Don’t steal description content.

By applying these basic ASO principles, you’ll start to see improvements in your app’s rankings and downloads!