03. March 2015 · Comments Off on Using Keyword Research Tools for ASO · Categories: ASO · Tags: , , , ,

App Annie keyword research tool for ASOOur journey to find and utilize the best keywords for our app continues as we now start to utilize a few online keyword research tools for ASO.

Some tools are free, while others are free with feature limitations. Those are good places to start so you can get a feel for the tool before slapping down your credit card for a subscription. Introducing:

App Annie http://www.appannie.com/ – Store Stats are free; other services start at $59 per month. We highly recommend App Annie, especially for its daily e-mail reports and analytics. However, this tool is often overlooked for its app store optimization features.

The Market Data section breaks down the top app companies; top games (and more) by Store (iOS and Google Play); by country and by month. For example, in January 2015, the top iOS game downloaded worldwide was Trivia Crack.

On the ASO side of things, you can dig deep into any app to view its targeted keywords and rankings. The app’s Rank History; Reviews; Ratings and how many times it was Features in the iTunes Store are also available.

Once you have an app published, App Annie tracks all the aforementioned stats for your company. For example, on the keyword “trout” our game “The Trout Family Swim and Fish Adventure” ranked No. 4 in the iTunes Store with 117 total apps optimized for the “trout” keyword. Not bad!

Sensor Tower http://sensortower.com/ – 14-day free trial; then $79 per month and up. We use this online tool every day and it’s we’ll worth the monthly fee. With an “Indie Developers” package, you can track up to 80 keywords for approximately 4-5 apps, depending on the total number of keywords.

There are many awesome features, but we are especially fond of Sensor Tower’s Keyword Research and Keyword Suggestion tools. The Keyword Spy feature allows you to take a peek at the keywords other apps are targeting which help generate good keyword ideas.

Keyword analysis, ranking and tracking your own apps is a given here, but a quick glance gives you a daily snapshot of how well your app is ranking for each keyword in both iPhone and iPad search results.

AppCodes http://appcodes.com – $14.95 per month; free demo account for testing the service; easy to use. A simple search for a keyword will return a list of apps (in ranking order) optimized for the targeted keyword. The service’s Search Queries feature quickly reveals six columns of information, including a conservative “chance” you have of ranking well on that keyword.

SearchMan http://searchman.com – Sign up for free; $25 per app per month. We recommend signing up for free and doing a test drive, but this online service may prove to be a little pricey for some developers.

Now you are armed with some great online ASO keyword research resources.

Start digging!

 

 

 

24. February 2015 · Comments Off on ASO Starts With Very Simple Research · Categories: ASO · Tags: , , , , ,

Finding the best keywords for your app is the basis for good App Store Optimization (also known as “ASO”).

However, before you start digging through online app research services such as Sensor Tower, App Annie and others, there are some better avenues you can utilize to do some basic keyword research.

Let’s say, for example, that we have a game app about sailboat racing. So, without relying on Internet keyword searches, come up with an “off-the-top-of-your-head” list of keywords. In less than a minute, I came up with the following quick list:

  • Sail
  • Boat
  • Race
  • Water
  • Ocean
  • Sea
  • Motor
  • Wave
  • Mast
  • Bow
  • Stern
  • Aft

Now, we’re ready for some more help in expanding our list with simple internet searches.

Since I’m looking for terms, I did a simple Google search for “sailing terms” and found the following additions:

  • Nautical
  • Port
  • Docking
  • Anchor
  • Starboard
  • Gooseneck
  • Hull
  • Cabin
  • Keel
  • Rig
  • Rigging
  • Yacht
  • America
  • Cup

I noticed that during my simple research that my terms were getting too technical, so terms like “gooseneck” might not work. I kept the term “cabin” for now, but I might later find out that more users are searching “cabin” to find “cabin rentals” or “cabin vacations” and not for “sailboat cabins.”

I could easily make the above list longer, but I think I have a good, simple start on “sailboat” terms, but I need more “racing” and “water” keywords, including:

  • Sea
  • Lake
  • Coast
  • Crest
  • Marine
  • Tide
  • Current
  • Fast
  • Speed
  • Regatta
  • Course
  • Series

In search for “racing” terms that apply to our sailboat racing app, we found tons of keyword opportunities for auto racing and motorsport racing. However, we continued to dig and started looking for particular “sailboat racing” events to find some more terms including:

  • World
  • Tactics
  • Cup
  • Key West
  • Recreation
  • Vessel
  • Offshore
  • Inshore

That’s a good start!

Next week, we’ll take a few of our starter keywords and dig a little deeper using some online app keyword research tools.