Finding the best keywords for your app is the basis for good App Store Optimization (also known as “ASO”).
However, before you start digging through online app research services such as Sensor Tower, App Annie and others, there are some better avenues you can utilize to do some basic keyword research.
Let’s say, for example, that we have a game app about sailboat racing. So, without relying on Internet keyword searches, come up with an “off-the-top-of-your-head” list of keywords. In less than a minute, I came up with the following quick list:
Now, we’re ready for some more help in expanding our list with simple internet searches.
Since I’m looking for terms, I did a simple Google search for “sailing terms” and found the following additions:
I noticed that during my simple research that my terms were getting too technical, so terms like “gooseneck” might not work. I kept the term “cabin” for now, but I might later find out that more users are searching “cabin” to find “cabin rentals” or “cabin vacations” and not for “sailboat cabins.”
I could easily make the above list longer, but I think I have a good, simple start on “sailboat” terms, but I need more “racing” and “water” keywords, including:
In search for “racing” terms that apply to our sailboat racing app, we found tons of keyword opportunities for auto racing and motorsport racing. However, we continued to dig and started looking for particular “sailboat racing” events to find some more terms including:
- Key West
That’s a good start!
Next week, we’ll take a few of our starter keywords and dig a little deeper using some online app keyword research tools.