The iTunes Connect reviewer (sometimes we love ’em and sometimes we don’t) follows a set of guidelines and, when we “break” the rules, our game will be rejected. We get over it; fix the problem and resubmit our app for another review. This process takes up to 10 days – or longer – to be reviewed. If you are rejected, then the review process starts all over again.
We can create a new game in less than a week, but then we’ll have to wait another week or so in order to see if the reviewer will approve our game. Obviously, this can be a stressful process, especially if you are running against a tight deadline and plan on submitting a holiday game 10 days before Christmas, etc.
Recently, we had a rough time getting a free game through the approval process as one of our screen captures (an action picture of the game) contained a character holding a gun. He wasn’t shooting the gun; he was just holding it. We’ve added the rejected screenshot to this blog post for your review.
Note: Our game “Spy Girl: Unstoppable Female Secret Agent Espionage Plot” is available starting today on the iTunes App Store. You can download it here: http://bit.ly/MWMspygirl
At first, we increased the recommended age settings for the game (due to the gun), but that didn’t work and we received another rejection. The player’s age had nothing to do with the rejection. Instead, it had to do with the screen shot of the villain holding a gun.
So, we deleted the screen shot – and we had to delete the screen shot in all 28 languages and stores that we had submitted the app.
Problem solved. Lesson learned.