The Ripoff Report (http://ripoffreport.com) is an ugly and unforgiving complaint website that allows anyone to file a report against you and/or your business. The website doesn’t ask for proof and “reviewers” can remain anonymous all in the name of harming your online reputation.
What makes matters worse, is that Google and other search engines continue to rank Ripoff Report prominently. Unfortunately, if there isn’t an online reputation management plan in place, you’ll quickly find Ripoff Report is ranked in the Top 3 of the Google search results on your personal name or business name.
In addition, if the harmed party (you or your business or an employee in your business) responds to a claim, you’re actually helping that report to earn even higher rankings in search engines because you’re adding more content to the post. More content equals more keywords; your name; your company’s name and a likely published response from the original complainer.
Several years ago, a client was mentioned in Ripoff Report. Not only was the business name published many times in the back-and-forth “discussions” but specific employee names were also published which caused this particular Ripoff Report claim to move up in search engine rankings on individual names. When the dust was settled and the complaint was resolved, many employees mentioned were now harmed by Ripoff Report. The original complainer, though somewhat satisfied, could not even remove their original report. The content remains forever.
What an absolute mess.
The Ripoff Report website suggests not hiring an online reputation management firm in order to fix the problem and they practically challenge anyone to file a lawsuit against them. In addition, you are offered the opportunity to file a “counterclaim” and have Ripoff Report review your matter for a $$$ fee, but there are no guarantees that the negative claim against you or your business will ever be removed.
So, how does one beat Ripoff Report?
Let’s first assume that you didn’t have an online reputation management program in place to help you avoid such trouble. Oh, someone could still file a Ripoff Report against you or your business, but a solid ORM program would likely keep these – and other false claims – from moving up in Google or other search engines.
Therefore, if you wake up tomorrow morning and see such a claim against you or your company, you need to get busy and get busy fast. This would include:
- Investigate the Ripoff Report claim against you. Do not respond to the claim.
- Where is it ranked in Google and other search engines on targeted keywords such as the name of your business or your name, etc.?
- For any websites that are currently ranked lower (beneath) the Ripoff Report, you’ll need to update those websites (if you have login credentials) in order to help them move up in search results. Basically, your goal is to optimize the “good” stuff about you and your business so they’ll move up in search results and suppress Ripoff Report.
- Write articles and blogs using the targeted keyword(s).
- Take pictures of your company, staff, products etc. and get them published.
- Create and publish YouTube videos and much, much more.
I would also consider talking to your company attorney for legal advice. If you don’t have time to battle Ripoff Report claims against you or your company, you should definitely consider hiring a professional online reputation management firm (with search engine optimization experience) to help you create more positive spin on your company and personal name in order to suppress negative news.