Customers, clients and website visitors all love videos. In fact, videos are getting more attention these days than photographs.
Videos keep customers on your website longer, especially when the video is informative and entertaining.
Don’t worry: you don’t need to hire an expensive video crew with fancy cameras; giant lights with all the glitz and glamor. And, you don’t have to buy an extra piece of equipment or software in order to create videos for your website.
Instead, for starters, use your smart phone along with free software to help get you started.
Customers don’t need flashy graphics and scrolling text. What they are looking for is information about how to solve a problem or how your company can help them with your goods and services.
Videos can be short (even one or two minutes), but try to keep them under 5 or 10 minutes if you can. Introduce yourself; explain the problem and offer the solution. Done!
Publish your videos on your company YouTube Channel and on your website (like we did in this blog post). Share your videos via your social networks (Facebook, Twitter, LinkedIn, etc.).
You can see more of our videos on our YouTube Channel: