Customers don’t want a bad experience or poor service. They really don’t. However, if they leave with a bad experience, they usually turn to Yelp or another online review website to share their opinions with the world.
As a business owner, you can learn from negative reviews, improve your online reviews and take steps to ensure better reviews and better communication with customers. Here’s how:
- Make sure you’ve claimed and confirmed your business profile with online review websites; business listing websites and mapping sites. These would include services such as Yelp, Google+ Local, Bing Local, Manta and others.
- Optimize your business profile with complete and accurate information. This includes correct address; telephone numbers; services and products offered; business hours; payment types accepted (including credit cards); photographs and videos. The more information you complete, the better your business will be ranked within the review website.
- Keep your profile updated. Add new pictures and videos on a regular basis.
- Respond to customers who leave reviews. Correspond with all customers through the review website. This shows other customers that you are grateful for good reviews and that you’re eager to solve any problems or poor customer experiences with your business. This goes a long way with potential new customers.
- It’s perfectly fine to ask regular customers; family or friends for a review. Tell them you’re trying to improve your business’ reviews and, if they are willing to leave your business a review, you would appreciate it.
- Never offer discounts or free services or food in exchange for good reviews.
For more information on earning better reviews, check out our course “Online Reputation Management: Handling Negative Reviews” on Udemy.com.