Developers can create the best game in the world, but without putting on their marketing hat, the app will fail.
Oh, we do the minimum: some keywords; a nifty title; a Facebook post and a Tweet, but it’s not nearly enough to truly earn a high number of downloads, sales and ad revenues.
So, we decided to back up a little bit and create a simple blueprint on how to get more downloads for our apps. An “App Downloads and Revenues” Template is available here for you to download.
In our next series of blogs, we’ll walk you through our step-by-step process of improving downloads and revenues of three (3) of our apps.
However, the past month and past quarter, we wanted to see what three apps have been earning the most downloads.
Then, we wanted to see the top revenue numbers by ad companies (AppLovin, Chartboost, etc.). This told us that, perhaps, we were giving too many ad impressions to “Ad Company A” and not getting any clicks or revenues and that maybe we needed to dial down “Company A” and give more impression opportunities to “Company B” and so on.
Next, we ranked the Top 10 apps that created the most ad revenue followed by the Top 10 apps that were generating the most Apple revenue (i.e., in-app purchases; app upgrades, etc.).
This simple spreadsheet can offer a few surprises when you look at all the categories.
For example, our top game by downloads is also No. 1 in ad revenue, but it’s not No. 1 in Apple revenue, which means we should work a little bit on improving or promoting our IAPs within the game.
We also found out a few games were doing well in ad revenue, but are low in download numbers, so we need to increase the downloads, etc.
When you view the good numbers, try to figure out why IAPs are great in your top three games and see what you can do to improve your IAPs in the games that are ranked No. 8, 9 and 10? Why is your No. 1 game earning twice as many downloads at your No. 2 and No. 3 game? Ask yourself questions like these and then come up with a plan for moving forward with improvements.
We selected three games for improvements. Some of these will include minor updates, but our July 2015 focus will be primarily on App Search Optimization (ASO and sometimes called “App Store Optimization”) and marketing techniques. We also plan to roll out this entire improvement project with ZERO budget.
As we move forward, we’ll share more information with you as well as our work progress and download updates.
Download the worksheet here: