21. September 2015 · Comments Off on Many Positive Reasons For Being A Sports Writer · Categories: Blogging, Training Courses · Tags: , , , ,
Many Positive Reasons for Being a Sportswriter

Look for these type of teasers to find freelance sportswriter gigs” “We’re Looking for Freelance Writers to Help Us Cover LSU Football & More ”  Photo via 1130thetiger.com in 2013

If you’re looking for a new writing opportunity – either freelance, part-time or full-time – there are many positive reasons why being a sports writer might be the right ticket for you.

First, however, you’ll need to meet one, or both, of the following requirements:

  • You have writing skills.
  • You like sports.

A combination of both creates an ideal situation. Sports enthusiasts envy sports writers. You’re close to the action; you get to interview coaches and athletes; your name is in print (or online or in other media outlets such as television, radio, etc.) and you can earn some extra income.

Sports writing on a freelance or part-time basis won’t take up too much of your time. In most cases, you’ll be asked to attend and cover a local football or basketball game during the week and report the results.

However, there are other opportunities in writing sports profiles or feature pieces.

Many times in my sports writing career, I could easily find other sports article ideas that I could pitch to newspapers and magazines (before the Internet, mind you). Some of these included articles about sports injuries; health and diet as it related to athletes; how to select the right sports equipment (golf clubs; racquetball and tennis racquets, etc.) and how to build your own basketball court; racquetball court, etc.

Now, with many online publication and blogs, there is even a greater need and opportunity to be a freelance sports writer. Blogs need content in order to earn higher rankings in search engines and increase readership. More readers equates into more blog advertisers as businesses are happy to pay for an ad that gets their business in front of more potential customers.

For more information on how to earn extra money by being a freelance, part-time or full-time sports writer, check out our Udemy course at https://udemy.com/sports-writer.

18. September 2015 · Comments Off on Use These Local SEO Strategies To Earn New Customers and More Sales – Part I · Categories: SEO, Training Courses · Tags: , ,

local SEO claim your listingsLocal businesses – including everyone from plumbers; heating and cooling specialists; lawyers; dentists; accountants and restaurants – need local customers in order to survive and grow.

Here are 10 ways local businesses can increase sales; improve website traffic; add new customers and keep the telephone ringing.

  1. Claim and confirm your business listing in review and mapping websites such as Yelp, Manta, CitySearch, Google+ Local, Bing Local and many others. Customers who “live” on their mobile devices constantly use location based review apps, such as Yelp, in order to find local products and services. Make sure your business’ profile is accurate and complete.
  2. Update your website’s content. There’s no need to re-design your website. Instead, you probably need a content refresh with new and expanded information about your company and its products or services. Your website isn’t a brochure. It should also reflect what’s going on with your business; new staff photos and bios; etc. Also, make sure your business hours are correct and always include your full business contact and address information. A map is always appreciated by new customers.
  3. Create and write a blog. We can’t stress this enough. A blog is like a diary or sorts, but it should be all about your business; what’s new in the industry; how you can help new customers; offer ideas; tips (like this blog post!) and much more. If you don’t have time to write a blog, get staff involved or hire an intern or local freelance writers. Try to include pictures with your blog. Blog posts should be around 300 words or more. Strive to publish two or three blog posts per week.
  4. Always be looking for ways to improve your website’s content. A blog is a great way to start this process, but update and improve your other website pages on a regular basis. Typically, the pages we see with the most content update opportunities include the About Us page and the Contact Us page.
  5. Don’t let your website developer slow you down. Content updates, especially simple ones, should be easy for anyone to correct and publish. If your website developer is S-L-O-W to update new content and new pages, then it might be time for a face-to-face chat or begin the process in looking for a new website developer. Recently, we helped a company re-write page content for their entire website. Six weeks later and the website is still missing these fresh content changes. That’s not good for the local business that needs to inform local customers of new products and services. Don’t let your developer hurt your business.

For more information on local SEO, check out our course on Udemy at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

16. September 2015 · Comments Off on What Happens When You Can’t Repair A Negative Review ? · Categories: Mountain Woods Media, ORM, Training Courses · Tags: , , ,

negative reviewsOver the lifetime of your business, you’ll find that not all customers and clients are going to be happy and your firm will be the recipient of a negative review.

It’s not the end of the world. Most negative reviews can be repaired and problems can be resolved. In fact, many unhappy customers will eventually update the review or remove it, once the problem has been corrected.

Still, there might be a stubborn customer who will never update or remove his negative review no matter what you do to fix the damage. This stubborn individual is all about revenge and tries his best to ruin your business’ online reputation.

Don’t worry. Here are some steps you can take to overcome the professional negative reviewer.

  • Always try to solve the negative review by communicating within your profile’s review area. This will show current and future customers that you are reaching out and trying to fix the review. It will later become apparent the negative reviewer has no interest in solving the problem and he will eventually appear to be the “bad” guy in this dispute.
  • Remember to remove your emotions when replying to a negative review. Be polite and professional.
  • Even if you feel you’re right, apologizing usually diffuses a negative reviewer. Most reviewers want to be happy and work out the dispute.
  • Don’t get into a back-and-forth argument with the reviewer. The more you argue online, the worse it will be for your business. Arguing shows current and future customers that you’re not willing to work with your customers on a matter and may shy them away from becoming future customers.

Recently, we helped a medical practice in California deal with a negative reviewer. By researching the reviewer’s profile, we quickly found out that he was a serial negative reviewer in Yelp and would regularly leave one or two negative reviews for businesses each week. Unfortunately, most businesses would ignore him and never respond or offer to repair the problem, which makes the negative review more valid.

For more information, be sure to purchase our Udemy course “Online Reputation Management: Handling Negative Reviews” at https://udemy.com/online-reputation-management-negative-business-reviews.

 

16. September 2015 · Comments Off on Press Release: SEO Workshop on Ten Effective Ways To Improve Google Rankings · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , , , , , , ,

SEO WorkshopMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new SEO workshop course on Udemy.

The course “SEO Workshop: Ten Effective Ways To Improve Google Rankings” features a real life review and critique of five different websites in order to find ways to help them earn higher rankings in Google and other search engines.

“Students will find that as we review our selected websites, they will see some common problems that also exist in their own business’ website,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“In this course, we’ll look at websites for a plumber; a restaurant; a law firm; a brick-and-mortar business, and an e-commerce company,” says Phillips. “In all cases, these companies are ranked No. 11 or worse in Google, but they all have at least three areas that need some minor improvements that will help them move up in Google search engine rankings.”

The “SEO Workshop: Ten Effective Ways To Improve Google Rankings” covers:

  • How to apply quick and easy techniques in order to improve your website’s search engine optimization.
  • Updating and improving on-page SEO elements.
  • Revisiting often-overlooked page and picture tags.
  • How to meet and exceed page content requirements.
  • Optimizing your company’s review website profile.
  • Never missing easy chances for higher rankings in Google and other search engines.
  • Earning more traffic to your company’s website.

This two-hour course includes 19 lectures, quizzes and a course worksheet. As in other Mountain Woods Media courses, students will be able to participate in online question-and-answer discussions with course students and Phillips. Mountain Woods Media, LLC will soon announce “office hours” in which students will be able to connect live via Skype for private one-on-one training and instruction at no additional charge.

“SEO Workshop: Ten Effective Ways To Improve Google Rankings” is currently available for $99 and can be purchased at https://www.udemy.com/seo-workshop-study.

14. September 2015 · Comments Off on Promote Your Business And Earn More Sales By Mastering Yelp · Categories: Marketing Course, Mountain Woods Media, SEO, Training Courses · Tags: ,

Seeing an enormous training need with our clients, we created a Udemy course on mastering Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers.

Mastering Yelp Promote Your Business

All types of businesses and service professionals – restaurants; furnace repair; dentists; lawyers and more – rely more and more on local customers in order to maintain and improve sales and company growth.

“One of the best ways for local businesses to attract local customers is by using online review websites such as Yelp,” says Steve Phillips, Vice President, Mountain Woods Media, LLC.

“This is why we created a Udemy course on Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers,” he adds.

The recently-released Mountain Woods Media Udemy course “Promote Your Business and Earn More Sales By Mastering Yelp” includes the following curriculum:

  • Learn more about Yelp and how it works.
  • Why Yelp can be your No. 1 business sales tool.
  • How to claim, confirm and optimize your Yelp business profile.
  • Why creating a strong photo gallery in Yelp is a key to earning more sales.
  • How to take your Yelp profile to the next level.
  • How online review websites work.
  • How online reviews are important for your business.
  • How some reviews never appear in your Yelp profile and why.
  • How to fix, repair and remove negative reviews in Yelp.
  • How to track Yelp Metrics.
  • Understanding Yelp Deals and other advertising options.

This two-hour course features 17 lectures, plus section quizzes and worksheets. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge. Course updates will also be available for no extra fees.

“Promote Your Business and Earn More Sales By Mastering Yelp” is currently available for $159 and can be purchased at: https://udemy.com/mastering-yelp.

 

08. September 2015 · Comments Off on Mountain Woods Media, LLC Releases New Udemy Course on How to Earn Extra Income By Being A Sports Writer · Categories: Blogging, Mountain Woods Media, Training Courses · Tags: , , ,

sports writing courseMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new sports writing course on Udemy.

The course “How To Earn Extra Income By Being A Sports Writer” is based upon the sports writing experiences by Mountain Woods Media, LLC Vice President Steve Phillips. Phillips has over 12 years of sports and news writing and reporting experience for various newspapers while living in Indiana. He also won the United Press International “Sports Writer of the Year” Award for small daily newspapers.

Throughout the course lectures, students will learn how they can take some basic writing skills – and their love for sports – and combine them into a new freelance, part-time or full-time career.

“I started writing for a high school newspaper and worked my way up to covering sporting events on the weekends while a junior in high school,” says Phillips. “Later, while a college student I earned a full-time sports writing opportunity at a larger daily newspaper.”

“How To Earn Extra Income By Being A Sports Writer” covers:

  • How to be a sports writer with little or no experience.
  • How a lack of a college degree shouldn’t prevent you from being a sports writer.
  • Why your age doesn’t matter.
  • How to gain sports writing experience and learn more about sports.
  • How and when is the right time to apply for a sports writing job.
  • How to get your sports writing articles published today.
  • How to write sports profiles; features; game previews and game coverage articles.
  • How to find other sports writing opportunities where you live.

Overall, the two-hour course features 20 lectures and quizzes. Students will be able to participate in online question-and-answer discussions with other students and with Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge.

“How To Earn Extra Income By Being A Sports Writer” is currently available for $19 and can be purchased at: https://udemy.com/sports-writer.

 

28. August 2015 · Comments Off on Where Does Your Business Appear When A Customer Searches For You? · Categories: SEO, Training Courses · Tags: ,

local seo flower shopLocal businesses rely solely on local customers. However, local customers almost always search Google, review websites and social media before they call or visit a business.

Why?

They want to know who is going to fix their problem and provide the best possible service.

Consider this:

If a potential customer is new to your area, the Internet is the only source of referrals and reviews.

How does your business appear when a potential customer searches for a “Knoxville Plumber” or an “Indianapolis Dentist?”

In our recent course “Earn More Sales by Increasing Local Traffic To Your Website” ($69, Udemy, http://bit.ly/1fFFNLl), we conducted a simple search in Google for a “Greenville SC Florist.”

We discovered one firm – Twigs Florist – was doing it right in terms of local SEO. Within the Top 10 Google search results, Twigs was No. 1 in the Google Map (also known as Google+ Local or Google Maps) and No. 2 in Google organic search results.

In addition, Yelp was No. 7 with Twigs Florist taking the top position in Yelp. Therefore, of the Top 10 Google search results, Twigs owned the most “real estate” by owning three positions.

This is a result of the florist properly optimizing not only their own website for local SEO, but also properly claiming, confirming and optimizing their business profile listings in Yelp, Google+ Local and other review and local listing websites and mapping sites.

Each one of these listing websites acts like its own little search engine. Customers can search for businesses within Google or within sites like Yelp, Manta, City Search, etc.

These searching options create two scenarios and two different searching results. Your website, for instance, may rank high in Google, but your Yelp profile might not rank high within Yelp. Therefore, local businesses not only need to optimize their website for Google, but they need to accurately (and fully) complete their business profile within local listing and review websites, too.

You can learn more about higher rankings in Google, Yelp and other local listing websites in our course “Earn More Sales by Increasing Local Traffic To Your Website” http://bit.ly/1fFFNLl.

26. August 2015 · Comments Off on Mountain Woods Media, LLC Releases New Course on Udemy On Increasing Sales and Local Traffic To Your Website · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , ,

increase-local-salesMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new course on Udemy.

The course “Earn More Sales By Increasing Local Traffic to Your Website” is designed to help local businesses and professional firms increase local sales and rank higher in Google and other search engines by utilizing many techniques and strategies specific to local companies.

“Local businesses need local customers in order to survive and grow,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“Their market is very niche – florists, dentists, plumbers, etc., and this course helps local businesses create a blue print on capturing a larger share of local traffic and better positioning in review and mapping websites as well as higher rankings in search engines,” he adds.

The “Earn More Sales By Increasing Local Traffic To Your Website” covers:

  • How to claim, confirm and optimize business listings in review and mapping websites.
  • How to earn higher rankings in Yelp, Google+ Local, Bind Local and other review websites.
  • Writing blog posts that will help increase traffic and improve search engine rankings.
  • How to develop a team of local writers and photographers for your website, blog and social media campaigns.
  • How to improve your social media campaigns for more traffic and sales.
  • How to create and publish easy-to-make videos for your business.
  • How attending conferences and trade shows will increase local business.
  • How to gain confidence in standard business internet promotional techniques.

Overall, the four-hour course includes 43 lectures and three worksheets designed to help local businesses and professionals improve their website; blog; social media; videos and more. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge.

“Earn More Sales By Increasing Local Traffic To Your Website” is currently available for $69 and can be purchased at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

24. August 2015 · Comments Off on How To Improve Online Reviews For Your Business · Categories: ORM, Training Courses · Tags: , , , ,

improve online reviews and business reputationMany business owners – especially those who own and operate restaurants and hotels – may actually rely on the reviews left online by their customers.

Customers don’t want a bad experience or poor service. They really don’t. However, if they leave with a bad experience, they usually turn to Yelp or another online review website to share their opinions with the world.

As a business owner, you can learn from negative reviews, improve your online reviews and take steps to ensure better reviews and better communication with customers. Here’s how:

  • Make sure you’ve claimed and confirmed your business profile with online review websites; business listing websites and mapping sites. These would include services such as Yelp, Google+ Local, Bing Local, Manta and others.
  • Optimize your business profile with complete and accurate information. This includes correct address; telephone numbers; services and products offered; business hours; payment types accepted (including credit cards); photographs and videos. The more information you complete, the better your business will be ranked within the review website.
  • Keep your profile updated. Add new pictures and videos on a regular basis.
  • Respond to customers who leave reviews. Correspond with all customers through the review website. This shows other customers that you are grateful for good reviews and that you’re eager to solve any problems or poor customer experiences with your business. This goes a long way with potential new customers.
  • It’s perfectly fine to ask regular customers; family or friends for a review. Tell them you’re trying to improve your business’ reviews and, if they are willing to leave your business a review, you would appreciate it.
  • Never offer discounts or free services or food in exchange for good reviews.

For more information on earning better reviews, check out our course “Online Reputation Management: Handling Negative Reviews” on Udemy.com.

13. August 2015 · Comments Off on Course Preview, Free Lectures Now Available on Udemy · Categories: ORM, Training Courses · Tags: ,

Mountain Woods Media, LLC is now offering a free preview and two lectures to its latest course on Udemy titled “Online Reputation Management: Negative Business Reviews.”

The course, which is currently available for $49, is designed for business owners who have experienced negative reviews on Yelp and other online review websites and want to improve their business’ online reputation management. Currently, over 200 students have signed up for the course.

The three videos include:

  • Overall Course Preview (approximately 2 minutes) offers viewers a sneak peek into what they will learn by taking this course.
  • “Everything’s Online As It Happens” – Section 1, Lecture 1 (approximately 7 minutes)
    Everything we do and everything that happens is online. Now. We Tweet. We Facebook. We take pictures and videos and we publish and share them instantly. Individuals can post tornado videos and other news events faster than local media outlets. Therefore, it should come as no surprise when an unhappy customer can instantly whip out their cell phone and Tweet about your company or post a negative review about their experience. Customers who are unhappy have no problem telling the entire world (literally) of their dissatisfaction with your business.
  • “What is Online Reputation Management – Section 1, Lecture 2 (approximately 12 minutes)
    This lecture explains the details of “online reputation” and “online reputation management” and helps lay the groundwork for handling negative reviews and protecting your business online. Every business and every individual has an online reputation, whether they know it exists or not! Daily, consumers ask for advice on what to buy; where to eat, etc. We ask and share recommendations all the time. What is shared online – good and bad – becomes part of your online reputation. This can not only include business reviews, but newspaper articles; radio and television stories; photographs; building permits; real estate transfers; blogs; lawsuits; divorce proceedings; arrest reports and more.

The course previews and free lectures are available for a limited time at:

https://www.udemy.com/online-reputation-management-negative-business-reviews/