11. December 2015 · Comments Off on Improve Local SEO, Increase Website Traffic and Earn More Sales by Publishing Videos · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , ,


Customers, clients and website visitors all love videos. In fact, videos are getting more attention these days than photographs.

Videos keep customers on your website longer, especially when the video is informative and entertaining.

Don’t worry: you don’t need to hire an expensive video crew with fancy cameras; giant lights with all the glitz and glamor. And, you don’t have to buy an extra piece of equipment or software in order to create videos for your website.

Instead, for starters, use your smart phone along with free software to help get you started.

Customers don’t need flashy graphics and scrolling text. What they are looking for is information about how to solve a problem or how your company can help them with your goods and services.

Videos can be short (even one or two minutes), but try to keep them under 5 or 10 minutes if you can. Introduce yourself; explain the problem and offer the solution. Done!

Publish your videos on your company YouTube Channel and on your website (like we did in this blog post). Share your videos via your social networks (Facebook, Twitter, LinkedIn, etc.).

You can see more of our videos on our YouTube Channel:

https://www.youtube.com/channel/UCBrvlgZtguugEfgmuYD-jcw)

24. November 2015 · Comments Off on Buy a Course, Get Free Consulting · Categories: Mountain Woods Media, ORM, SEO, Training Courses · Tags: , , , ,

How to get Free Consulting with Mountain Woods Media, LLCWhile there are huge advantages in e-learning and taking a course online, it’s always nice to have the option to ask additional questions and seek further help.

This is especially true if you’re facing battling a negative online reputation; want to improve your business reviews, or prefer to have a second opinion on your search engine optimization (SEO) efforts.

It’s because of these reasons, that we have decided to offer free consulting – yes, free – to anyone who purchases one of our courses on Udemy.com.

Here’s how our free consulting offer works:

  • Purchase any of our nine (9) Udemy courses. You can find a complete list here: http://bit.ly/1R3XQKX
  • Complete at least 10% of the course.
  • Receive an invitation link to connect with us on our private Slack.com account.
  • Consulting is limited to the topic relating to the purchased course.

Once you sign up for one of our courses, we’ll be sending you a “thank you” e-mail and remind you of our free consulting offer.

Slack.com invitations are sent out weekly to those who have completed the minimum requirements.

Consulting can include questions; evaluations; analysis; tips; tactics and ideas – anything that we can do to help you with your project or problem (other than actually doing the work for you, of course!).

Our Udemy courses are updated regularly as we are adding new lectures; new content, and updated lectures.

18. November 2015 · Comments Off on Creating an Online Reputation Management Plan · Categories: ORM, SEO, Training Courses · Tags: , ,

online reputation management planningToo often, businesses and individuals only react when something bad has happened.

A flat tire, for example, may have been prevented by replacing your bald, worn tires a week ago. The snow blower can’t start because the spark plug is old, etc.

The same is true with your online reputation. A negative review; news story or legal matter pops up and, before you know it, Google is ranking the “bad” news before the good stuff. Only then, do you kick it into high gear; high a freelancer who owns a magic wand who can sprinkle fairy dust on your reputation problem and make everything better again.

Unfortunately, there is no such thing as emergency online reputation management. Just like search engine optimization, ORM takes time. Repairs aren’t going to be easy. It won’t be fast and it probably won’t be cheap.

Therefore, the best way to prevent negative information from creeping up in search engines is to have a strong online reputation management program in place. This way, the “good” stuff will already be in place; will be indexed by Google and other search engines and you’ll have a better chance of keeping negative items pushed down in search results.

Your online reputation management plan should include the following steps. However, remember: ORM is like search engine optimization. It never ends. You should always be working to make improvements and updates to make sure your reputation is up-to-date; fresh and solid. Old news and stale content won’t work when it comes to online reputation management (or SEO for that matter).

  • Make sure you have claimed; confirmed, and optimized your online business profile with online review websites. These include sites such as Yelp, Manta, CitySearch and many others. We offer a complete list of the “Top 25” review websites in our courses “Online Reputation Management: Handling Negative Reviews” (URL) and “Online Reputation Management: Earning Positive Reviews” (URL).
  • Write and publish a blog and keep it fresh with two or three blog posts per week. Great content usually beats any online reputation management problem.
  • Write and publish press releases on your website. This can be a blog post or you can publish your press release on a “media” page.
  • Participate daily in social media, including LinkedIn (business and person); Facebook; Twitter and many others.
  • Take pictures of everything and publish photos on your website and in your blog. Share them in your social media networks; on Flickr; Google Photos, etc.
  • Videos are big and they are getting bigger. Try to do at least one (1) video per week. It doesn’t have to be anything fancy. Information and advice offered in the video is far more important than the graphics and flashy backgrounds. Publish your videos on your YouTube Channel and share them via your social media networks. Also, give consideration to Vimeo for video publication.

Your company’s reputation is extremely important to potential customers. They want to feel good about who they are buying from and doing business with on a regular basis. It is a valuable business asset and should be treated with care.

05. November 2015 · Comments Off on Online Reputation Management: Earning Positive Reviews · Categories: ORM, SEO, Training Courses · Tags: , ,

earning positive reviewsMountain Woods Media, LLC, a content development firm, has released its latest e-learning course on Udemy.

The course “Online Reputation Management: Earning Positive Reviews” is designed for large and small businesses; professional and medical services, and other firms who need to find and utilize ethical methods in earning positive reviews online.

“Many businesses worry too much about the one negative review in their Yelp profile instead of trying to earn more and better reviews,” says Mountain Woods Media Vice President Steve Phillips.

“In this course, we present some unique methods – many of which your competition won’t know about – in which you can earn more reviews. All of these review tactics are ethical and none of them violate policies set forth by online review websites,” he adds. “The important thing to remember with online reviews is to never ask for an online review.”

“Online Reputation Management: Earning Positive Reviews” covers:

  • How do Online Review Websites Work?
  • How do Customers Use Online Review Websites?
  • How do Businesses Use Online Review Websites?
  • Claiming, Confirming and Optimizing Your Businesses Online Review Profile.
  • The Top 25 Online Review Websites.
  • Techniques and Tactics To Help Your Business Earn More Online Reviews.
  • Worksheets and much more.

Currently, students can preview two (2) course lectures for free, including:

  • Lecture 1: “Course Introduction”
  • Lecture 2: “What Are Online Review Websites and How Do They Work?”

The 90-minute course features 16 lectures and several downloadable documents. Students may participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students can connect live via Skype for more one-on-one training and instruction at no additional charge.

“Online Reputation Management: Earning Positive Reviews” is currently available for $149 and is available at https://www.udemy.com/earning-positive-business-reviews/

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Mountain Woods Media, LLC is a content development firm specializing in Search Engine Optimization; Online Reputation Management and App Search Optimization. Online Reputation is how a business or a person appears online through search results. The process by which one continuously improves their online reputation is called “online reputation management.” Fresh and positive content helps improve your online reputation in overcoming bad publicity; bad business reviews or making a life mistake.

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Udemy is the world’s online learning marketplace, where over 7 million students are taking courses in everything from programming to yoga to photography and much, much more. Each of Udemy’s 30,000+ courses is taught by an expert instructor, so every course is available on-demand, so students can learn at their own pace, on their own time, and on any device. For more information, visit http://udemy.com.

12. October 2015 · Comments Off on Yes, You Can Also Review Jails and Prisons in Yelp · Categories: Mountain Woods Media, ORM, SEO, Training Courses · Tags: , , ,

reviewing jails on YelpRestaurants; beauty salons; chiropractors and many others can all receive good and bad reviews via customers on Yelp.com.

And so can prisons.

Lawyers, inmates and visitors have left reviews for prisons worldwide rating everything from the quality of food; power-hungry prison guards; lack of personal grooming supplies (i.e., toilet paper) to dress code policies for family members during visitation days.

Yelp allows anything or anyone to be reviewed as long as it has a physical address and the reviewer followed the site’s terms of service.

While you would almost expect every prison and most reviews to be negative, there are a few jails that regularly receive good reviews (see our video on YouTube at: https://youtu.be/byPwKWgOfOE). For example:

  • The West Hollywood Jail has three reviews (as of this blog post) with an average of 4.5 stars (out of five). Reviewer Jim A. “highly recommended this place,” while D.W. says “the exclusive West Hollywood Jail provides far better accommodations than what you might expect.”
  • The jail in Santa Monica has one five-star review as the reviewer says he spent “one relaxing night there last month.”
  • The Atlanta City Detention Center has earned 3.5 stars from three reviews. Unfortunately, the reviewer offering five stars gave a simple explanation unsuitable for printing here.

Most prisons and jail profiles on Yelp have been properly claimed and include directions; public transportation opportunities; visiting hours. Some have added a few photos.

Yelp doesn’t offer any statistics about correctional facilities in terms of how many profiles exist or how many total reviews are currently published (Yelp is currently available in 13 countries), however the “review-a-prison” idea is gaining a little bit of steam.

Prisons aside, if you want to learn more about your business and Yelp, check out our Udemy course “Promote Your Business and Earn More Sales By Mastering Yelp” at http://www.udemy.com/mastering-yelp.

09. October 2015 · Comments Off on Udemy Course Review: Make Money Shooting Sports In Your Spare Time · Categories: Training Courses · Tags: , ,

Dr. Kevin Maples makes it sound easy:

All you need is the basic equipment and passion – and his course – and you’re well on your way to becoming a sports photographer.

Maples’ Udemy course “Make Money Shooting Sports Photos In Your Spare Time” ($19), walks students through a two-hour, 24-lecture presentation on becoming a sports photographer.sports photography course

Overall, the course is well worth the price and Maples does a great job of explaining everything from “DSLR” to “shutter speed” and “ISO.” Even if you aren’t interested in taking sports photographs, the second section on Digital Single Lens Reflex and camera settings will help you take better photos. Period.

As far as sports photography is concerned, this course is ideal for both the beginner and the photo hobbyist as some want to take local sports pictures and sell them to publications; coaches, parents, etc., while others are shooting action photos of their children; relatives and friends for personal use.

The course never gets too technical, even for this novice photographer. Some of the best tips I quickly learned included:

  • you shouldn’t take sports action pictures in “auto mode” because the camera doesn’t know what kind of photo you’re taking.
  • how your zoom lens works.
  • shutter speed.
  • ISO.
  • Camera settings that you can forget when it comes to taking sports photos and much more.

Once you are more familiar with your camera and its various settings needed in taking pictures at sporting events, the best way to improve your photography skill is to practice. The more pictures you take (and review), the better you’ll be. For example, when taking pictures during an outdoor sporting event, you’ll need to adjust according to lighting on a sunny day that might get interrupted by clouds from time to time. At an evening football game, you might have better natural light available at kickoff, but chances are good you’ll be shooting in the dark by halftime.

Later in the course, Maples goes in-depth on how to sell your sports photos either on a freelance basis or by working under a contract. Parents may hire you to take pictures of their child during a sporting event, but you may eventually seek bigger opportunities in taking more pictures for sports clubs, schools, etc.

Maples takes the course one step further by offering some ideas on how to price your photos and suggests many online and professional photo labs for print processing (and, no, you shouldn’t print your own photos; neither should you have them processed by a one-hour photo lab and Maples gives plenty of good reasons why you should order your prints via a professional lab).

The suggested price for “Make Money Shooting Sports Photos In Your Spare Time” is an absolute steal at $19 (at the time of this blog post). However, you can save $9 bucks and start taking the course for only $10 by using the following coupon code:

http://www.udemy.com/sportsphotography/?couponCode=MWM

 

07. October 2015 · Comments Off on Online Reputation Lab: Protecting Your Business Image · Categories: ORM, Training Courses · Tags: ,

online reputation labWhether you realize it or not, your business (and you as an individual) has an online reputation.

Hopefully, it’s a positive one backed up by good customer reviews; positive news and media stories; blog posts; articles; photographs; videos and more.

However, for some, bad or impulsive decisions can almost immediately equate into a negative online reputation which may take months or years to repair.

At the same time, every individual has an online reputation, which can also be formed by social media; legal troubles; unsavory photographs, etc.

This is why we have created – and released – a new Udemy course “Online Reputation Lab: Protecting Your Business Image.”

In this 12-lecture, 90-minute course, we’ll cover:

  • Understanding the basics of online reputation for a business.
  • Understanding the basics of online reputation for an individual.
  • How to recognize online reputation problems.
  • How to strategize and create opportunities to improve a negative online reputation.
  • Creating a strong and positive online reputation management program for a business or an individual.

“In this course, we take an in-depth look at five case studies of businesses and individuals suffering through a negative online reputation problem,” says Steve Phillips, Vice President at Mountain Woods Media, LLC.

“We review a worldwide corporation; a college and three individuals. In every case, we review the problems and then we try to offer some solutions on how they can start the road to repairing their reputation,” he adds.

Currently, students can preview two course lectures for free.

The full course and more information is available at https://www.udemy.com/online-reputation-lab and retails for $99.

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Mountain Woods Media, LLC is an Internet consulting and content development firm specializing in training and consulting; Search Engine Optimization (SEO); Online Reputation Management (ORM) and App Search Optimization (ASO).

 

05. October 2015 · Comments Off on Creating A Blog For Your Business · Categories: Blogging, SEO, Training Courses · Tags: , , ,

Creating a blog for your business is more than starting a blog, it’s about maintaining it for the long haul.

Creating a blog for your business isn’t enough to make a difference in attracting more customers to your website; gaining more sales and obtaining higher rankings in Google and other search engines.

creating a blog for your businessNow comes the part where most blogs fail as they lack content and new posts on a regular basis.

Unfortunately, we see many blogs start strong with daily blog posts featuring great local content; stories and profiles. However, the spark starts to fade and the content dries up. The blog is left alone with posts that are getting older and increasingly stale every day.

Don’t let this happen to your blog.

Instead:

  • Plan an editorial schedule for your blog. This helps you write in advance, especially when the creative juices are flowing.
  • If you have a staff, assign them to write one blog post per week or two per month, etc.
  • Consider hiring a local high school student; freelance writer or an intern to write blog posts. Many local writers are happy with a small stipend and a byline as they want to gain more writing experience and build their online portfolio.
  • Allow guest blog posts in order to fill in the gaps and boost content. In most cases, a guest blogger will contribute for no charge, but seeks one or two links within the blog pointing back to their website.
  • Use videos as blog posts. If you’re creating and publishing simple videos for YouTube (and you should), you can also use them as a blog post. If you have enough videos, consider publishing a new video to your blog every Friday, etc.

Many blogs fail due to a lack of time; lack of interest or lack of content. None of these should be an excuse. By utilizing other resources mentioned above, you’ll solve the time and content issue. The more you publish, the better your blog will be in more traffic and higher rankings

In addition, use your blog posts to create more interest in social media. Each published blog should be announced to your fans, followers and connections in Facebook, Twitter, LinkedIn and in other social networks.

For more information on local search engine optimization (SEO), check out our course “Earn More Sales By Increasing Local Traffic To Your Website” at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website

 

28. September 2015 · Comments Off on Mountain Woods Media, LLC Releases New Udemy Course on Hashtags · Categories: Mountain Woods Media, SEO, Training Courses · Tags: ,

hashtagsMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new Udemy course about Hashtags.

“A Basic Understanding of Hashtags” is the sixth published Udemy course for Mountain Woods Media, LLC.

“We see hashtags every day on television; in movie previews…even on apparel, but they’re still new and a lot of people don’t know why or how they are used,” says Mountain Woods Media Vice President Steve Phillips.

“This is a basic course that explains how hashtags were invented and how businesses and groups use them to build their audience in Twitter and in other social networks, he adds.

This 12-lecture, 52-minute course features:

  • What is a hashtag?
  • What does a hashtag look like?
  • What does a hashtag mean?
  • How did hashtags get started?
  • Who uses hashtags?
  • Finding and using entertainment and sports hashtags.
  • How hashtags can be valuable during a natural disaster.
  • How hashtag activism and cause marketing works.
  • How hashtags are being used in a negative way, and much more.

Currently, you can preview two lectures in the course for free.

The full course and more information is available at https://www.udemy.com/hashtags/ and retails for $19.

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Mountain Woods Media, LLC is an Internet consulting and content development firm specializing in training and consulting Search Engine Optimization (SEO); Online Reputation Management (ORM) and App Search Optimization (ASO).

25. September 2015 · Comments Off on Steps to Take in Repairing a Negative Online Reputation · Categories: ORM, Training Courses · Tags: , ,

Bad newReputation Repairs travels fast and, unfortunately, it can usually earn high rankings in Google. This means customers can quickly see:

  • Consumer complaints about your company (Better Business Bureau, etc.).
  • Business layoffs and news that hurts your firm’s image.
  • Negative reviews.
  • Lawsuits and other legal matters.

Before you know it, negative news and reviews can definitely have an impact on your business and bottom line.

So, how can your business recover in terms of reputation repair?

Let’s assume your business is facing such a scenario and doesn’t have an online reputation management program in place. Note: Developing a digital crisis program in advance will help prevent a panic rush to repair a negative online reputation.

Unfortunately, it can easily take three-to-six months (or longer) to fully repair and recover from negative search results. Here’s a simple outline you can follow in order to get started:

  • Repair negative reviews in Yelp, Manta and other online review websites first. This is the only “easy” task you will have. The best approach here is to reply to the complaint directly within the review site. Be polite and professional in your response. Apologize and offer to fix the problem. This will go a long way in showing your efforts to make the customer happy. In most cases, satisfied customers will remove the negative review or edit it so that the review is a positive one for your company.
  • Create positive news. The best way to do this is to create a blog on your website (if you don’t have one) and begin to write and publish daily blog posts about your company; your staff and your products and services.
  • Get active on social media with positive posts in Facebook (1-2 per day), Twitter (5 Tweets per day) and LinkedIn (1 per day).
  • Take photographs and post them daily in social media; Instagram; your website; review websites and blogs.
  • Record and publish 1-2 videos weekly in YouTube and Vimeo. Publish links to your videos in your blog and in social media.

It’s not going to be an easy uphill climb, but you can recover.

For more information on recovering from a negative online reputation and bad reviews for your business, visit our Udemy course “Online Reputation Management: Handling Negative Reviews” https://www.udemy.com/online-reputation-management-negative-business-reviews