30. September 2015 · Comments Off on Online Review Websites: How They Work and Why They Are Important For Your Business · Categories: Mountain Woods Media · Tags: , ,

online review websitesThere are dozens upon dozens of online review websites that encourage participation from both individuals and businesses. These include sites such as Yelp, Manta, City Search, Google+ Local and many more.

Individuals (your potential customers) can create free accounts and use review websites to find more information about your company; get directions and leave reviews, etc.

For businesses, review websites are extremely important in gaining more local customers. Participation is required if you want to take it to the next level with local search engine optimization (SEO).

Here’s why:

  • Review websites, such as Yelp, for example, give your business more visibility to more local customers. Some users are addicted to the Yelp app on their smartphone and only use it for locating businesses or for finding products and services they need.
  • There are approximately 50 (or more) high-quality and high-traffic review websites – all of which give you another opportunity for your business to be found in Google search results and in other search engines. For example, if a customer is searching for “Greenville, SC florist,” your website might be ranked high in search results, but the review website might also be ranked high. This gives your business another opportunity to be on front of a local customer.
  • Participation in review websites gives your business another online source of generating new traffic to your website.
  • Review websites create inbound links pointing to your company’s website. The more review websites your company is listed in, the more links you have gained from credible websites pointing to your company’s website. SEO experts call this “link building” (the act of one website publishing a link pointing to another website).

Unfortunately, some businesses refuse to participate in review websites. Why? Because they fear potential bad reviews might be published for their company. However, individuals (again, your customers) can add your business to any review website and they can also leave reviews for your company whether you choose to participate or not.

As a local business owner, you need to claim and confirm your business profile in review websites and begin taking control of your company’s image in Yelp, Bing Local, Yellow Pages and other business listing websites. Once you “own” your business profile, you can then start optimizing your profile for better rankings and improve online conversations with your customers.

28. September 2015 · Comments Off on Mountain Woods Media, LLC Releases New Udemy Course on Hashtags · Categories: Mountain Woods Media, SEO, Training Courses · Tags: ,

hashtagsMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new Udemy course about Hashtags.

“A Basic Understanding of Hashtags” is the sixth published Udemy course for Mountain Woods Media, LLC.

“We see hashtags every day on television; in movie previews…even on apparel, but they’re still new and a lot of people don’t know why or how they are used,” says Mountain Woods Media Vice President Steve Phillips.

“This is a basic course that explains how hashtags were invented and how businesses and groups use them to build their audience in Twitter and in other social networks, he adds.

This 12-lecture, 52-minute course features:

  • What is a hashtag?
  • What does a hashtag look like?
  • What does a hashtag mean?
  • How did hashtags get started?
  • Who uses hashtags?
  • Finding and using entertainment and sports hashtags.
  • How hashtags can be valuable during a natural disaster.
  • How hashtag activism and cause marketing works.
  • How hashtags are being used in a negative way, and much more.

Currently, you can preview two lectures in the course for free.

The full course and more information is available at https://www.udemy.com/hashtags/ and retails for $19.

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Mountain Woods Media, LLC is an Internet consulting and content development firm specializing in training and consulting Search Engine Optimization (SEO); Online Reputation Management (ORM) and App Search Optimization (ASO).

16. September 2015 · Comments Off on What Happens When You Can’t Repair A Negative Review ? · Categories: Mountain Woods Media, ORM, Training Courses · Tags: , , ,

negative reviewsOver the lifetime of your business, you’ll find that not all customers and clients are going to be happy and your firm will be the recipient of a negative review.

It’s not the end of the world. Most negative reviews can be repaired and problems can be resolved. In fact, many unhappy customers will eventually update the review or remove it, once the problem has been corrected.

Still, there might be a stubborn customer who will never update or remove his negative review no matter what you do to fix the damage. This stubborn individual is all about revenge and tries his best to ruin your business’ online reputation.

Don’t worry. Here are some steps you can take to overcome the professional negative reviewer.

  • Always try to solve the negative review by communicating within your profile’s review area. This will show current and future customers that you are reaching out and trying to fix the review. It will later become apparent the negative reviewer has no interest in solving the problem and he will eventually appear to be the “bad” guy in this dispute.
  • Remember to remove your emotions when replying to a negative review. Be polite and professional.
  • Even if you feel you’re right, apologizing usually diffuses a negative reviewer. Most reviewers want to be happy and work out the dispute.
  • Don’t get into a back-and-forth argument with the reviewer. The more you argue online, the worse it will be for your business. Arguing shows current and future customers that you’re not willing to work with your customers on a matter and may shy them away from becoming future customers.

Recently, we helped a medical practice in California deal with a negative reviewer. By researching the reviewer’s profile, we quickly found out that he was a serial negative reviewer in Yelp and would regularly leave one or two negative reviews for businesses each week. Unfortunately, most businesses would ignore him and never respond or offer to repair the problem, which makes the negative review more valid.

For more information, be sure to purchase our Udemy course “Online Reputation Management: Handling Negative Reviews” at https://udemy.com/online-reputation-management-negative-business-reviews.

 

16. September 2015 · Comments Off on Press Release: SEO Workshop on Ten Effective Ways To Improve Google Rankings · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , , , , , , ,

SEO WorkshopMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new SEO workshop course on Udemy.

The course “SEO Workshop: Ten Effective Ways To Improve Google Rankings” features a real life review and critique of five different websites in order to find ways to help them earn higher rankings in Google and other search engines.

“Students will find that as we review our selected websites, they will see some common problems that also exist in their own business’ website,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“In this course, we’ll look at websites for a plumber; a restaurant; a law firm; a brick-and-mortar business, and an e-commerce company,” says Phillips. “In all cases, these companies are ranked No. 11 or worse in Google, but they all have at least three areas that need some minor improvements that will help them move up in Google search engine rankings.”

The “SEO Workshop: Ten Effective Ways To Improve Google Rankings” covers:

  • How to apply quick and easy techniques in order to improve your website’s search engine optimization.
  • Updating and improving on-page SEO elements.
  • Revisiting often-overlooked page and picture tags.
  • How to meet and exceed page content requirements.
  • Optimizing your company’s review website profile.
  • Never missing easy chances for higher rankings in Google and other search engines.
  • Earning more traffic to your company’s website.

This two-hour course includes 19 lectures, quizzes and a course worksheet. As in other Mountain Woods Media courses, students will be able to participate in online question-and-answer discussions with course students and Phillips. Mountain Woods Media, LLC will soon announce “office hours” in which students will be able to connect live via Skype for private one-on-one training and instruction at no additional charge.

“SEO Workshop: Ten Effective Ways To Improve Google Rankings” is currently available for $99 and can be purchased at https://www.udemy.com/seo-workshop-study.

14. September 2015 · Comments Off on Promote Your Business And Earn More Sales By Mastering Yelp · Categories: Marketing Course, Mountain Woods Media, SEO, Training Courses · Tags: ,

Seeing an enormous training need with our clients, we created a Udemy course on mastering Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers.

Mastering Yelp Promote Your Business

All types of businesses and service professionals – restaurants; furnace repair; dentists; lawyers and more – rely more and more on local customers in order to maintain and improve sales and company growth.

“One of the best ways for local businesses to attract local customers is by using online review websites such as Yelp,” says Steve Phillips, Vice President, Mountain Woods Media, LLC.

“This is why we created a Udemy course on Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers,” he adds.

The recently-released Mountain Woods Media Udemy course “Promote Your Business and Earn More Sales By Mastering Yelp” includes the following curriculum:

  • Learn more about Yelp and how it works.
  • Why Yelp can be your No. 1 business sales tool.
  • How to claim, confirm and optimize your Yelp business profile.
  • Why creating a strong photo gallery in Yelp is a key to earning more sales.
  • How to take your Yelp profile to the next level.
  • How online review websites work.
  • How online reviews are important for your business.
  • How some reviews never appear in your Yelp profile and why.
  • How to fix, repair and remove negative reviews in Yelp.
  • How to track Yelp Metrics.
  • Understanding Yelp Deals and other advertising options.

This two-hour course features 17 lectures, plus section quizzes and worksheets. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge. Course updates will also be available for no extra fees.

“Promote Your Business and Earn More Sales By Mastering Yelp” is currently available for $159 and can be purchased at: https://udemy.com/mastering-yelp.

 

08. September 2015 · Comments Off on Mountain Woods Media, LLC Releases New Udemy Course on How to Earn Extra Income By Being A Sports Writer · Categories: Blogging, Mountain Woods Media, Training Courses · Tags: , , ,

sports writing courseMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new sports writing course on Udemy.

The course “How To Earn Extra Income By Being A Sports Writer” is based upon the sports writing experiences by Mountain Woods Media, LLC Vice President Steve Phillips. Phillips has over 12 years of sports and news writing and reporting experience for various newspapers while living in Indiana. He also won the United Press International “Sports Writer of the Year” Award for small daily newspapers.

Throughout the course lectures, students will learn how they can take some basic writing skills – and their love for sports – and combine them into a new freelance, part-time or full-time career.

“I started writing for a high school newspaper and worked my way up to covering sporting events on the weekends while a junior in high school,” says Phillips. “Later, while a college student I earned a full-time sports writing opportunity at a larger daily newspaper.”

“How To Earn Extra Income By Being A Sports Writer” covers:

  • How to be a sports writer with little or no experience.
  • How a lack of a college degree shouldn’t prevent you from being a sports writer.
  • Why your age doesn’t matter.
  • How to gain sports writing experience and learn more about sports.
  • How and when is the right time to apply for a sports writing job.
  • How to get your sports writing articles published today.
  • How to write sports profiles; features; game previews and game coverage articles.
  • How to find other sports writing opportunities where you live.

Overall, the two-hour course features 20 lectures and quizzes. Students will be able to participate in online question-and-answer discussions with other students and with Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge.

“How To Earn Extra Income By Being A Sports Writer” is currently available for $19 and can be purchased at: https://udemy.com/sports-writer.

 

26. August 2015 · Comments Off on Mountain Woods Media, LLC Releases New Course on Udemy On Increasing Sales and Local Traffic To Your Website · Categories: Mountain Woods Media, SEO, Training Courses · Tags: , ,

increase-local-salesMountain Woods Media, LLC, an Internet consulting and content development firm, has released a new course on Udemy.

The course “Earn More Sales By Increasing Local Traffic to Your Website” is designed to help local businesses and professional firms increase local sales and rank higher in Google and other search engines by utilizing many techniques and strategies specific to local companies.

“Local businesses need local customers in order to survive and grow,” says Mountain Woods Media, LLC Vice President Steve Phillips.

“Their market is very niche – florists, dentists, plumbers, etc., and this course helps local businesses create a blue print on capturing a larger share of local traffic and better positioning in review and mapping websites as well as higher rankings in search engines,” he adds.

The “Earn More Sales By Increasing Local Traffic To Your Website” covers:

  • How to claim, confirm and optimize business listings in review and mapping websites.
  • How to earn higher rankings in Yelp, Google+ Local, Bind Local and other review websites.
  • Writing blog posts that will help increase traffic and improve search engine rankings.
  • How to develop a team of local writers and photographers for your website, blog and social media campaigns.
  • How to improve your social media campaigns for more traffic and sales.
  • How to create and publish easy-to-make videos for your business.
  • How attending conferences and trade shows will increase local business.
  • How to gain confidence in standard business internet promotional techniques.

Overall, the four-hour course includes 43 lectures and three worksheets designed to help local businesses and professionals improve their website; blog; social media; videos and more. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge.

“Earn More Sales By Increasing Local Traffic To Your Website” is currently available for $69 and can be purchased at https://www.udemy.com/earn-more-sales-by-increasing-local-traffic-to-your-website/

10. August 2015 · Comments Off on Mountain Woods Media, LLC Releases First Udemy Course · Categories: Mountain Woods Media, ORM · Tags: , , ,

Mountain Woods Media, LLC releases first ORM Udemy CourseMountain Woods Media, LLC, a content development firm, has released its first training course on Udemy.

The course “Online Reputation Management: Handling Negative Reviews” is designed for large and small businesses; professional and medical services, and other firms who need to manage and improve their online business reviews.

“Unfortunately, some businesses and professionals receive negative reviews in Yelp, Google Places or on other online review websites,” says Mountain Woods Media Vice President Steve Phillips.

“This course is an easy-to-follow guide on how to respond to negative reviews and turn them into positive reviews for your company,” he adds.

This “Online Reputation Management: Handling Negative Reviews” Udemy course covers:

  • Understanding how Online Reputation works for businesses and individuals.
  • How to take proper steps in handling online negative business reviews, including how to respond to them.
  • How to turn a negative review into a positive review.
  • How to claim and optimize online business profiles and map listing websites.
  • How to manage your business’ online reputation.
  • How to create easy content and optimize it for better rankings in Google and other search engines.

Currently, students can preview two (2) course lectures for free, including:

  • Lecture 1: “Everything’s Online As It Happens”
  • Lecture 2: “Understanding Online Reputation Management”

The three-hour course features 22 lectures and several downloadable documents. Students may participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students can connect live via Skype for more one-on-one training and instruction at no additional charge.

“Online Reputation Management: Handling Negative Reviews” is currently available for $49 and is available at https://www.udemy.com/online-reputation-management-negative-business-reviews/

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Mountain Woods Media, LLC is a content development firm specializing in Search Engine Optimization; Online Reputation Management and App Search Optimization. Online Reputation is how a business or a person appears online through search results. The process by which one continuously improves their online reputation is called “online reputation management.” Fresh and positive content helps improve your online reputation in overcoming bad publicity; bad business reviews or making a life mistake.

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Udemy is the world’s online learning marketplace, where over 7 million students are taking courses in everything from programming to yoga to photography and much, much more. Each of Udemy’s 30,000+ courses is taught by an expert instructor, so every course is available on-demand, and students can learn at their own pace, on their own time, and on any device. For more information, visit http://udemy.com

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10. July 2015 · Comments Off on Not Your Typical Fathers Day · Categories: Game Design, Mountain Woods Media · Tags: , ,

Father’s Day started as any normal Sunday: a little extra sleep, followed by coffee and tablet surfing for the overnight news.

Sneaky Snakes on the Roof

Sneaky Snakes on the Roof!

It would quickly change.

At 9 a.m., our next door neighbor came over and rang the doorbell. He was holding a pair of binoculars and had this “you-are-not-going-to-believe-this” look on his face.

“There’s a snake on your roof,” he said.

Yep. Didn’t believe it.

Visual evidence followed as my neighbor directed me around to the side of the house and pointed in the direction of the serpent.

Yuck. Ugh. Shutter.

The black, evil creature was after a birds’ nest. You see, for the second time in three years, a family of sparrows had squeezed their way between a piece of metal and the main electrical line coming into the garage. The extra piece of metal was added last year (along with some insulation spray foam) in order to encourage the birds to nest elsewhere (like, say, IN A TREE!). However, the birds picked out the insulation and built a nest behind the “so-they-thought” protective piece of metal siding.

The birds were not happy about the slithering intruder.

Neither was my creeped-out neighbor (although the snake wasn’t his problem).

Remind you: it’s early on Father’s Day (a Sunday) and the birds are squawking away; kids are screaming and pointing and the neighborhood “men” are having in-depth, problem-solving discussions on what ” I ” should do.

I went back inside and had another cup of coffee.

Upon further investigation, the snake was stuck between the soffit and the metal trim. We suspected he ate something and his breakfast was lodged in a way that wasn’t allowing him to slither out. Perhaps, he was too greedy with the bird buffet.

Fast-forward 24 hours, the city animal control officer (and her son) came to the rescue. They borrowed our ladder; confirmed the snake was still alive and carefully removed the metal trim to free him. He had suffered some minor scraping from being pinned under the trim, but he seemed to be OK. He was taken to a local reptile expert for further care.

Of course, this snake story quickly reminded us of our iOS game “I Hate Snakes! Cobra, Rattlesnake & Copperhead Roundup” game which is available in both free http://apple.co/1gaxeTZ and paid http://apple.co/1gwSLGd versions.

Growing up in the mountains, creek stomping was a favorite past time in the hot summer months. You would put on your oldest pair of red tennis shoes, the ones with the holes in the toes, jump off the biggest rock into the eddies and pools of the three mountain creeks that surrounded our farm and spend the day stomping up and down the creek looking for blackberries, pretty quartz rocks for your rock collection, while chasing tadpoles and big crayfish that looked like miniature lobsters.

One day, at the part of the creek that ran through a large metal culvert under the driveway, a sneaky, enormous, poisonous copperhead snake came between me and the steep clay trail path that was my only way up and out of the creek. Petrified, I froze. My younger brothers were able to shoo the snake away by throwing rocks at it from the top of the creek bank, but ever since that day, I have been deathly afraid of most snakes. So shooting them with a loud, giant cannon in a pretend fantasy game seemed like a good solution to help me overcome my fear of snakes as an adult and was the inspiration for this game idea, “I Hate Snakes!”

17. March 2015 · Comments Off on How To Generate Game Ideas · Categories: Mountain Woods Media, Top Games · Tags: , ,

Before the coding; the artwork; the music, all games must start with an idea.

Will your audience be interested in your game? That, my friend, is the $64,000 question.

Here are a couple of ways you can do some simple research to stimulate your brain cells and generate game idhow to generate hot new game ideaseas for a hot game theme or an app.

Conduct Game Research

Within the iTunes App Store (or Google Play), start researching the most downloaded apps in various categories.

Take for example, the Strategy section of the Games category. Monsters, dinosaurs and jewels seem to be popular, so perhaps a game with one of those themes might be a good idea. Zombies and bug-smasher type games have dropped out of the Top 25, but they still remain steady.

Be sure to take the time to download and try popular apps to learn more about them and what features they have to offer. You’ll definitely generate many good ideas for your own app and how to make it better.

Follow Trends

You need to be a trend watcher and pay attention to news, sports and entertainment. Any of these information venues will generate a hot game idea.

Recently, a photographer snapped a picture of a weasel riding on the back of a woodpecker. Regardless of whether the pic was real or not, it immediately generated a ton of social media buzz and new game releases.

When “Flappy Bird” took off, many developers followed suit with their own versions, including a “Miley Cyrus” wrecking ball version.

Watch YouTube Videos

You can create many ideas from watching videos on YouTube. Some of our favorite videos include anything about animals (the more amusing the idea).

Watch the top videos in each category and keep your eye on recent additions to YouTube.

Remember the Holidays

Every holiday is a game idea. If you don’t have any holiday games, a good place to start is with your own game inventory. Take one of those games and “remodel” it into a holiday game.

One of our popular holiday games – “Escape from Frozen Turkey Meadow” – is based off the original game “Escape from Turkey Meadow.”

Keep your eyes and ears open. The next thing you hear or see could easily be created into a popular game!