Are You an ExpertAre you an expert?

Recently, we attended a two-day e-commerce conference in Ohio covering a variety of topics from pricing strategies to selling and beyond.

However, in one particular workshop session, the speaker told the nearly 100-person audience that they needed to convince themselves they are the “expert.” She even went to the extreme to ask everyone to repeat (out loud) over and over again “I am the expert.”


This is so wrong on many levels:

  • You are NOT the expert if you need to convince yourself that you are the expert.
  • You are NOT the expert if you need a self-proclaimed marketing expert to tell you that you are an expert.
  • Repeating the phrase “I am the expert” doesn’t make you an expert in anything.
  • Chances are good if anyone claims to be an “expert” that they are only trying to either convince themselves or the prospective customer, client, etc.

Can you tell how much we can’t stand the word “expert?”

Here’s how you can really become an expert, guru, ninja, etc. in your field:

  • Walk the walk and talk the talk. Your actions; knowledge of the subject matter and helpful advice will eventually make you the “go to” person in your industry.
  • Listen, study, and learn. Stay up to date on new topics, trends and information.
  • The more you share information and other tips to help your customers and clients, the more you’ll be recognized as an actual expert.
  • Write a blog. Write articles. Consistently create and publish YouTube videos, etc. These are the kinds of things that eventually make you the expert.

Claiming, shouting and repeating that “I am an expert” in such-and-such (insert topic here) is amateurish and unprofessional. It many cases, it turns off your prospective customers.

Instead, let your posse; your customers; your clients; your Facebook Fans; your Twitter followers make you the expert. Make yourself THE person they want to seek out to help them solve a problem or find the right product or service for their business.

Conference organizers – and conference speakers – please, no more “I am the expert” lectures. OK?


14. September 2015 · Comments Off on Promote Your Business And Earn More Sales By Mastering Yelp · Categories: Marketing Course, Mountain Woods Media, SEO, Training Courses · Tags: ,

Seeing an enormous training need with our clients, we created a Udemy course on mastering Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers.

Mastering Yelp Promote Your Business

All types of businesses and service professionals – restaurants; furnace repair; dentists; lawyers and more – rely more and more on local customers in order to maintain and improve sales and company growth.

“One of the best ways for local businesses to attract local customers is by using online review websites such as Yelp,” says Steve Phillips, Vice President, Mountain Woods Media, LLC.

“This is why we created a Udemy course on Yelp so businesses and professionals can learn how to position themselves higher in this (and other) review websites and attract more customers,” he adds.

The recently-released Mountain Woods Media Udemy course “Promote Your Business and Earn More Sales By Mastering Yelp” includes the following curriculum:

  • Learn more about Yelp and how it works.
  • Why Yelp can be your No. 1 business sales tool.
  • How to claim, confirm and optimize your Yelp business profile.
  • Why creating a strong photo gallery in Yelp is a key to earning more sales.
  • How to take your Yelp profile to the next level.
  • How online review websites work.
  • How online reviews are important for your business.
  • How some reviews never appear in your Yelp profile and why.
  • How to fix, repair and remove negative reviews in Yelp.
  • How to track Yelp Metrics.
  • Understanding Yelp Deals and other advertising options.

This two-hour course features 17 lectures, plus section quizzes and worksheets. Students will be able to participate in online question-and-answer discussions with other students and Phillips. Mountain Woods Media, LLC will announce “office hours” soon in which students will be able to connect live via Skype for more one-on-one training and instruction at no additional charge. Course updates will also be available for no extra fees.

“Promote Your Business and Earn More Sales By Mastering Yelp” is currently available for $159 and can be purchased at: