Are You an ExpertAre you an expert?

Recently, we attended a two-day e-commerce conference in Ohio covering a variety of topics from pricing strategies to selling and beyond.

However, in one particular workshop session, the speaker told the nearly 100-person audience that they needed to convince themselves they are the “expert.” She even went to the extreme to ask everyone to repeat (out loud) over and over again “I am the expert.”

Seriously?

This is so wrong on many levels:

  • You are NOT the expert if you need to convince yourself that you are the expert.
  • You are NOT the expert if you need a self-proclaimed marketing expert to tell you that you are an expert.
  • Repeating the phrase “I am the expert” doesn’t make you an expert in anything.
  • Chances are good if anyone claims to be an “expert” that they are only trying to either convince themselves or the prospective customer, client, etc.

Can you tell how much we can’t stand the word “expert?”

Here’s how you can really become an expert, guru, ninja, etc. in your field:

  • Walk the walk and talk the talk. Your actions; knowledge of the subject matter and helpful advice will eventually make you the “go to” person in your industry.
  • Listen, study, and learn. Stay up to date on new topics, trends and information.
  • The more you share information and other tips to help your customers and clients, the more you’ll be recognized as an actual expert.
  • Write a blog. Write articles. Consistently create and publish YouTube videos, etc. These are the kinds of things that eventually make you the expert.

Claiming, shouting and repeating that “I am an expert” in such-and-such (insert topic here) is amateurish and unprofessional. It many cases, it turns off your prospective customers.

Instead, let your posse; your customers; your clients; your Facebook Fans; your Twitter followers make you the expert. Make yourself THE person they want to seek out to help them solve a problem or find the right product or service for their business.

Conference organizers – and conference speakers – please, no more “I am the expert” lectures. OK?

 

29. September 2016 · Comments Off on Getting Your E-Commerce Road to Riches in Order for Q4 · Categories: E-Commerce, SEO, Social Media Consulting · Tags: , , , , ,

Plan For Q4 Now!Road-to-Riches-4th-QT-ECommerce

It’s hard to believe how fast the 2016 has flown by. Now, in just a few days, we’ll be heading into the fourth quarter which is, by far, the busiest time of the year for e-commerce and online retailers.

Are you Q4 ready?

Here are some tips to help you plan and prepare for what could be your business’ best fourth quarter yet.

  • Today (as in right now) – Set your sales goals and work backwards on how you’ll reach them. This includes timely inventory purchases; packing and shipping supplies; marketing budget and strategy; hiring part-time help, etc. Don’t delay on getting started.
  • Every day – Continue to stay active within your social media networks including Twitter, Facebook and Pinterest. Even if you’re busy filling and shipping orders, your customers (and potential customers) want to see continued updates and product photos. If you’re offering gift wrapping services this year, offer photos, tips and ideas.
  • Monday, October 31 – Halloween is the second largest holiday in retail and e-commerce sales. This is a great holiday to kick-start your Q4 sales. Don’t wait too late into the month to jump in on the action.
  • Wednesday, November 23 – The day before “Blue Thursday” and two days before “Black Friday.” Get ready!
  • Thursday, November 24 – Thanksgiving, also known as “Blue Thursday” as many retail stores are open for business. If you’re getting together with family and friends today, make sure you keep an eye on your e-commerce sites and answer customer e-mails ASAP. If you’re serious about your business, this is truly not a day to overeat and watch football.
  • Friday, November 25 – Black Friday. You should be filling orders and getting them shipped to customers that day. Do not rest on our laurels. Don’t procrastinate to Monday. You should be open for business!
  • You should also be aware that post offices and other federal, state and local offices are closed on Monday, October 10 (Columbus Day) and Friday, November 11 (Veterans Day). Election Day is Tuesday, Nov. 8. Plan accordingly for possible shipping and delivery interruptions.
  • Keep tabs on upcoming important cut-off shipping dates when announced by the United States Postal Service, UPS, FedEx, etc. Be aware of any extra shipping charges you may have to incur if you plan to ship to customers wanting an item at the last minute (and in time for Christmas).
  • Oh, by the way, Christmas Eve is Saturday, December 24 and Christmas Day is Sunday, December 25.

Don’t delay. Get ready and make your Fourth Quarter plans today!