29. June 2015 · Comments Off on Creating a Blueprint for more App Downloads With ZERO Budget · Categories: App Updates, Apple, ASO · Tags: , ,

app downloadsGetting more app downloads starts with number crunching

Developers can create the best game in the world, but without putting on their marketing hat, the app will fail.

Oh, we do the minimum: some keywords; a nifty title; a Facebook post and a Tweet, but it’s not nearly enough to truly earn a high number of downloads, sales and ad revenues.

So, we decided to back up a little bit and create a simple blueprint on how to get more downloads for our apps. An “App Downloads and Revenues” Template is available here for you to download.

In our next series of blogs, we’ll walk you through our step-by-step process of improving downloads and revenues of three (3) of our apps.

However, the past month and past quarter, we wanted to see what three apps have been earning the most downloads.

Then, we wanted to see the top revenue numbers by ad companies (AppLovin, Chartboost, etc.). This told us that, perhaps, we were giving too many ad impressions to “Ad Company A” and not getting any clicks or revenues and that maybe we needed to dial down “Company A” and give more impression opportunities to “Company B” and so on.

Next, we ranked the Top 10 apps that created the most ad revenue followed by the Top 10 apps that were generating the most Apple revenue (i.e., in-app purchases; app upgrades, etc.).

This simple spreadsheet can offer a few surprises when you look at all the categories.

For example, our top game by downloads is also No. 1 in ad revenue, but it’s not No. 1 in Apple revenue, which means we should work a little bit on improving or promoting our IAPs within the game.

We also found out a few games were doing well in ad revenue, but are low in download numbers, so we need to increase the downloads, etc.

When you view the good numbers, try to figure out why IAPs are great in your top three games and see what you can do to improve your IAPs in the games that are ranked No. 8, 9 and 10? Why is your No. 1 game earning twice as many downloads at your No. 2 and No. 3 game? Ask yourself questions like these and then come up with a plan for moving forward with improvements.

What’s next?

We selected three games for improvements. Some of these will include minor updates, but our July 2015 focus will be primarily on App Search Optimization (ASO and sometimes called “App Store Optimization”) and marketing techniques. We also plan to roll out this entire improvement project with ZERO budget.

As we move forward, we’ll share more information with you as well as our work progress and download updates.

Download the worksheet here:

App Downloads and Revenues Template (Microsoft Excel version)

 

13. March 2015 · Comments Off on Three New Apps Released in Google Play! · Categories: Android, App Updates, Google Play · Tags:

Zombie Granny vs. The Aliens in Google PlayWe’ve moved into the world of Android and Google Play app development by releasing three new apps in Google Play.

One game – “Zombie Granny vs. The Aliens” – hasn’t been released yet in the iTunes Store, so Android users will get a jump on the iOS crowd in playing this arcade-style game.

Here, you’ll help Zombie Granny jump from platform to platform; collect space rocks; power shields and extra game lives, while avoiding green aliens and their globs.

You can download the free game here: http://bit.ly/z-granny

“Run Sparky Run” is also available on Google Play.

In this running-style game, Sparky’s returned and this time he can move quicker through the woods with legs of speed. As you help Sparky run, you can earn extra character lives and bonus points by jumping to collect coins in the sky or by landing on objects that burn such as matches, bonfires, gasoline, and oil drums.

Download the game here for free: http://bit.ly/18GIfxN

Our third new addition to Google Play is “Little Sparky’s Maze Challenge.” In this classic game, you’ll help Sparky work through a maze of endless and challenging levels. Along the way, you’ll encounter barbed wire, plants, leaves, logs and more.

Download the game here for free: http://bit.ly/18H12sJ

For iTunes, we’ve updated and released our popular game “Busy Baby Buggy Neighborhood Walk Obstacle Course” (version 2.0; Free) making it compatible with the iOS 8 operating system and new iPhone and iPad devices. Download: http://apple.co/1x16xyi

In addition, we’ve added a tiny update to “The Trout Family Swim and Fish Adventure” (version 3.1; Free) adjusting the screen size and position of “Pinky Trout” so that it’s easier for users to “kiss” a fish and earn 100 bonus points in the game. Download: http://bit.ly/troutgame

On Saturday (March 14), we’ll be releasing a new game. “Catfish The Cat Toy Mice Color Matching Game PRO” will be live. You’ll be able to download the game for $2.99 in the Mountain Woods Media, LLC section of the iTunes Store. The link will also be published on our Facebook page https://www.facebook.com/MountainWoodsMedia.

20. February 2015 · Comments Off on How Often Do You Update Your Apps? · Categories: App Updates · Tags: ,

Developers work hard to create game apps; anxiously wait through the approval process, and then count the number of daily downloads.

social gaming network icon

© 2015 Mountain Woods Media, LLC.

However, the reality is, users eventually become bored playing the same game over and over and eventually move on to the next new app.

Even developers are too eager to work on the next shiny toy and last years’ apps are quickly forgotten, with the exception of monthly revenue trickles.

We’ve discovered that when you update your apps, you help bring old players back to the game and introduce your game to a different generation of new players. Even new devices mean a potential herd of new players.

Think of an app update as a marketing strategy. You don’t need to incorporate every new idea into one version update. Instead, give consideration to smaller chunks of regular updates by adding one or two new features each time.

Updates, for example, can include:

  • Introducing a new character; enemy or obstacle into your game.
  • Creating additional game levels.
  • Adding a new in-app purchase opportunity.
  • Giving players an extra game life for an extended game play. Who doesn’t love an extra “life” when trying to finish a quest or reach a next level?
  • Changing or adding game music and other sounds.
  • Updating game menus and other game options for the user.

We’re in the process of updating our most downloaded apps so they adhere to Apple’s new 64-bit compliancy rules. This way, our apps will work on both 32-bit and 64-bit devices. If our top games won’t work properly on iPhone 6, etc., then we lose an entire audience of current and future players.

Recently, we’ve updated two of our free games – “Run Sparky Run: Keep Fires Burning in Dark Woods Escape Adventure” and “The Trout Family Swim and Fish Adventure.”

Our first step in updating these apps was to make them work no matter the device. Then, we added a new feature or two to help bring former players back into the game.  While working on updates for these games, we generated a few new ideas for future updates.

Game updates also give developers additional opportunities to:

  • Update screen captures.
  • Add a game video.
  • Improve keywords and other App Store Optimization (ASO) elements.

Of course, when the update has been approved, you now have something fresh that needs to be announced via app marketing.

How often do you update your apps?

03. February 2015 · Comments Off on Updating Apps · Categories: App Updates, Mountain Woods Media · Tags: , , ,

We knew eventually the day would come when we were forced to update our apps.updating apps

People (especially app designers) aren’t always keen on change or updating apps. However, when Apple released new devices and a new operating system, developers had to keep up with the times or be left behind. Sometimes, it feels like once we catch up with software updates we don’t have much “down” time before a new device hits the market. Perhaps, this is job security!

New screen sizes with the iPhone 6 and IPhone 6+ (which run 64-bit apps) meant that some of our games didn’t run properly. We wondered how many users purchased a new phone or received one as a gift during the holidays? How many are still playing our apps on iPhone 5?

Answer?

During the last three months of 2014, consumers purchased the iPhone 6 and iPhone 6 Plus in record numbers. In fact, during the fourth quarter, Apple shipped nearly 75 million iPhones!

Wowzers!

Since December, we’ve made sure our recent game releases run properly on the new devices. Now, however, we’re going back to some of our earlier releases and more popular games and making sure they too will run properly on iPhone 6 and iPhone 6 Plus and other new devices. While we’re at it, our updated games will include some new features; bonus point opportunities; power-ups; extra playing times; ability to make in-app purchases and more. Details will be coming soon.

trout gameOur first updated game will be the ever-popular “The Trout Family Swim and Fish Adventure” (version 3.0). This is a fun game and it’s very easy to play. The simple object of the game is to swim upstream; jump from waterfall to waterfall (without falling off) and avoid obstacles along the way.

If you’re ready for the current version (iPhone 5, etc.), follow the links for either the free version or the paid version of our game.

Free:   http://bit.ly/1CqdOJ9     Pro:    http://bit.ly/1zN9SBP